Here’s a quick copywriting tip, to improve your content marketing results.
Your prospective clients prefer to read short sentences. This is especially true when explaining detailed information. For example, how your service works. I’m not suggesting you use fewer words than required. Far from it! Use as many words per sentence as you need. Just don’t use more words than you need.
From a marketing perspective, long sentences lack impact and clarity. Those are essential components of effective marketing.
Tip: Try removing extraneous words. Look at the 2 examples below.
- People should exercise on a daily basis.
- People should exercise daily.
- We have no news at this point in time.
- We have no news currently.
A whole story. In just 6 words!
It’s amazing what can be achieved, using fewer words. Ernest Hemingway once wrote a 6 word story. Yes, a whole story. Not a sentence. Here it is:
“For sale. Baby shoes. Never worn”.
Inspired by Hemingway’s brevity, look for opportunities to make your sentences as short as required. Remove the fluff. Keep sentences confined to one thought. Aim for clarity. Your prospective clients (and your business), will be glad you did.
P.S. This will help you — How to create marketing that spreads and sells.