If you want to enjoy massively better marketing results in 2018, you’ll find this really useful. It starts with an important question.
Do you ever wonder why some businesses push dull sales messages at you, over and over again?
The answer is simple: It’s because they are getting a poor response. Then, rather than improve the quality of their message, they increase the volume. Their thinking looks something like this: ‘Maybe if I send another marketing message out, SOMEONE will respond?’ They get another poor response. So they repeat the process.
We need to be smarter than that. You see, more volume isn’t going to help. In fact, it usually does the total opposite. Allow me to explain.
The volume problem
It’s not that people can’t hear what these small businesses are saying. The challenge is that the message isn’t interesting enough. It doesn’t motivate prospective clients to get in touch. It doesn’t grab people’s attention or interest. It doesn’t get people eagerly telling their friends about the product or service. And it’s losing these businesses a fortune.
Increasing the volume of ineffective marketing isn’t just ineffective. It’s also toxic! That’s because it not only fails to generate business, it also damages the reputation of the sender.
Overcoming this challenge
Here are some better places to look, when people are ignoring your marketing messages:
- Check that your message is reaching the right people. Know who your ideal client or customer is. Then focus your message exclusively on what matters most to them. Don’t try to be of wider, general interest. That will make your marketing message way too vague. And vague marketing won’t motivate anyone to buy from you or hire you.
- Make sure your database is up to date. Always use clean data.
- If it’s an advertising message, check that you’re using the correct medium and media.
- Then, before you publish your next marketing message, be certain that it’s motivating enough. Ensure it has the power to inspire the reader to take the action you require. Without a powerful message, nothing will happen. This is true, no matter how great your product or service is.
The message here is simple. If you want to massively improve your results, increase the quality, not the volume.
Alternatively, I can do it all for you. And do it really, really well. Here’s how it works.