In most industries, there’s no shortage of providers. Quite the opposite. There’s a surplus.
There’s way too much choice. And that’s why it’s so competitive.
Tomorrow morning at 9am, all your competitors decide to quit. They literally cease trading. Leaving their clients with no option, but to hire you.
As a business owner, this would present you with a huge opportunity. With no more competition, you would be able to cherry-pick the very best clients. You could choose to only work with clients who are happy to pay a premium fee for a high quality service. You could decide to only work with clients, who gave you the freedom to do your best work.
You’d be free to do things your way.
Now imagine this
Tomorrow morning at 9am, all of your competitors carry on as usual.
If you still decide to cherry-pick the very best clients. To offer a premium service for a premium fee. To only work with clients who give you the freedom to do your best work. To do things your way… you will still have no competition (or very, very little).
Competition is a mindset.