There’s a powerful little thought experiment I often use, to help business owners make smart decisions in reasonable time. I thought you may find it useful, so here it is.
I’d like you to use your imagination for a few minutes and consider the following.
- Picture a business, which offers a unique blend of services, rather than the same range of services as it’s competitors.
- Picture a business, which dedicates time every week, to the improvement of at least one key area of their operation.
- Picture a business, which has a dedicated customer retention program, so it seldom loses a client or customer.
- Picture a business, which uses professional, highly effective marketing strategies, so it attracts the best clients or customers.
Here’s the kicker: Now, imagine what would happen if that business moved into your area, targeting your clients and your future clients.
Do it first
Before something like that happens to you, I have a suggestion. Do it first! Take action on every item on that list and watch your business grow like never before.
Most business owners wait until their business is under a sudden, unexpected threat, before they seriously up their game. As a direct result, their business achieves a tiny fraction of its true potential. All because they waited for something negative to happen, before they took action. That’s the price you pay for being reactive rather than proactive.
Sometimes a super smart, agile competitor comes to town and takes chunks of their market share.
Other times, a business owner will lose a major client and see their revenues suddenly drop dramatically.
In either case, the business owner is driven to improve as a reaction to a problem.
Don’t wait for something negative to happen, before you learn just how high you can fly. Act now my friend.