A reader shared some interesting news with me. It contains a valuable lesson, which could really help your business grow in 2020 and beyond. So with her permission, I’d like to share it with you.
Georgia said she is almost ready to launch a new business. Everything is in place. She’s just waiting for the right time.
An excerpt from her email: “[…] I’ve been waiting to pull the trigger on this project since 2014 but things have been hectic to say the least. I’m hoping things settle down now, so I can get started.“
The perfect time to start
The problem with waiting for the perfect moment is that it never comes. Perfection is elusive and fleeting. That’s because life is a series of challenges. So, as one challenge passes a new challenge arrives. And even if you were to find a magical moment where everything was just perfect, one unexpected phone call or some unexpected news and everything changes.
The decision to wait for the perfect time is simply a stalling tactic. An excuse. Albeit a super-effective excuse.
Yes, it gives us permission to do nothing, indefinitely, because the perfect time never comes.
If you’re going into 2020, with a project that you know you should have shipped a long time ago, take control.
Here’s a proven framework, to get things done and avoid unnecessary delay.
- Do the research.
- Check the numbers.
- Seek out the advice and feedback you need.
- Put a plan together.
- Then set a launch date.
… and stick to it.