- You’re never more than one idea away from a life-changing breakthrough.
- And it’s never been easier to put your ideas into action and show the world. YouTube gives you a free, global TV channel. WordPress gives you a free, global publishing platform and Gmail gives you free, global message distribution.
- Whatever problem you’re facing right now, has already been overcome by countless other business owners. This means the answer you need is already out there. If you haven’t found it yet, keep looking. Just try looking in better places or asking for some informed help.
- Thanks to social networks, you can listen to your marketplace and find out exactly what they want. This means you can develop a product or service, knowing in advance that the demand will be high. No more guessing. And that means way, way less risk.
There are very real commercial challenges out there right now. No doubt at all. But it pays to remind ourselves that we have opportunities to overcome them, which previous generations of business owners couldn’t have even dreamed of.