Today’s post offers you a wide-open opportunity for your business to thrive in the months ahead.
Yes, you read that correctly.
No, it’s not a play on words.
Allow me to explain
As we all know, these are very uncertain times. Yet there are some really important things we can have a high degree of certainty about. Here are just a few of them.
- We’re looking at a period of months (or longer), before the world population can safely return to a pre pandemic way of life.
- It will take years for world economies to recover.
- Previous periods of long-term economic crisis have simultaneously seen some businesses thrive, whilst others vanish.
By focusing on the things we can be almost certain of, we give ourselves a much steadier foundation from which to make our decisions. Acknowledging the long-term nature of the situation also helps us avoid going broke, as we can see it isn’t viable to wait for things to return to normal again.
Your wide-open opportunity
Back in March and April I offered a ‘Thrive” service, exclusively to help my former clients not just survive the pandemic, but thrive. I mentioned it at the time 1, 2 and 3. In every case, by focusing on the things they can be almost certain of, my clients were able to do spectacularly well.
We found that they had almost no competition. That’s because the vast majority of their competitors were scared stiff. Frozen with fear. Waiting for things to return to normal. Doing zero or minimal marketing. I found that my former clients had uncontested access to the marketplace, which made our marketing more effective than ever. And they have even less competition now, than they did back then, as their competitors now have even fewer financial resources and are even more scared. The competition have left the doors wide-open for my clients.
As I write this, that same wide-open opportunity to thrive is available to you.
That’s to say, your competition will largely be operating from a mindset of fear and doing the absolute minimum. To thrive you’ll need to be willing to do what your competitors won’t do. This includes things like focusing on what you want rather than what you fear. It means adapting your business to the new needs of your marketplace. It also means looking for opportunities to grow and having a commitment to being agile.
With 24/7 news coverage pumping fear and uncertainty at us, it’s way too easy to focus on the confusion and fear, which uncertainty brings. That’s a wholly ineffective mindset for any business owner.
Focus on the things that are under your control. Shift from a survive mindset to a thrive mindset. Do everything you can, with everything you have.
It beats the alternative and allows you to be justifiably excited about your future.