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I want to share something with you today, to help you grow your business. It’s something to help you thrive, whilst many of your competitors fail to even survive. And it’s based on work I’m doing right now, with thriving service providers worldwide.
Allow me to explain.
I’m writing this on Wednesday morning, in lockdown because of the coronavirus.
Between now and the end of business on Friday, I have meetings scheduled with business owners in.
- Nebraska, USA.
- Melbourne, Australia.
- Pennsylvania, USA.
- Dublin, Ireland.
- Alabama, USA.
- Brisbane, Australia.
- London, England.
And my son is currently having his guitar lesson via Skype for the first time.
Here’s the thing
Working during a period of lockdown does NOT mean you’re isolated. And it’s vitally important you are aware of this in very real terms.
Why?
Because if you operate from an isolation mindset, your thinking will be drastically limited. Limited thinking produces ineffective outcomes. It’s almost literally “thinking INSIDE the box”, massively reducing the vision you need, to successfully navigate the coming months.
Think about it
Many service providers, probably most, can grow their business very effectively right now. You can thrive, let alone survive! These include almost every consultant, coach, trainer, accountant, lawyer, designer, PR agency, communications agency, web developer and marketing provider.
Growth: You can speak with new, prospective clients via voice or video, whichever they prefer. You can invoice the new client via email as usual, and receive money via bank transfer almost instantly.
Retention: You can also render outstanding service to your current clients and help them, thus retaining them.
Now consider this
The vast majority of your competitors are in panic mode right now.
- Their thinking is about isolation; “when will it end!?!”.
- They’re fear-focused.
- They’re wondering how they’re going to get through this.
- They’re not looking to expand, they’re desperately trying to contract.
- They’re seeking ways to limit their overhead.
- They’re refusing to pay key people to their business.
In short, their focus is limitation, lack, fear, reduction, loss, contraction. And as people tend to move towards what they focus on, they’ll really struggle.
But not you, my friend.
Because with the right growth strategy, the sky should be your limit.
Whilst your competitor’s limit is the inside of their isolation box.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!