Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • Contact
  • About
    • About Jim Connolly
    • Newsletter
    • The marketing tips you need in 2023!
    • Privacy Policy
    • How I use cookies
    • Disclosure
  • Hire me
    • Marketing service
    • Pick my brain

How to thrive in the current crisis

By Jim Connolly - Published: March 16, 2020

Marketing success

Photo: Shutterstock.

There are small business owners reading this, who will absolutely thrive in 2020.

Yes. Really.

They will survey the current crisis and identify improved ways to operate. They will look for opportunities to radically increase their value to the marketplace, based on the landscape ahead. They will adapt to the new needs of the people they serve.

And they’ll not only grow exponentially, they will become more useful, more valued and more cherished by their marketplace than ever before.

The reason this opportunity exists, is that most small business owners won’t do any of that.

They’ll wait. They’ll sit tight. They’ll keep doing what they always do and hope things get better, before they run out of time, money or credit. Just like others did in the 2007/8 financial crisis.

It’s interesting to see how differently small business owners act, when faced with the same situation. They tend to fit into one of two broad groups. Some will thrive. Some will freeze.

  • Thriving: Those who thrive will do so by adapting their approach and helping others with the crisis we face. The thrive strategy is a core focus of my work with clients right now. It should be your focus too.
  • Freezing: Those who freeze don’t have a strategy. Things are moving fast. So failing to adapt isn’t even an option… let alone a viable business strategy.

Thriving: Where to begin?

Look at the services you provide and the people you serve, not based on their usual needs, but their needs moving forward.

As I learned from working on thrive strategies with small business owners recently, there’s no one-size-fits-all approach. Strategies that are spectacularly effective for some will be ineffective for others. I’ve needed to piece together individual strategies with my clients.

A useful place to start, is to check your range of services, opening hours, payment methods and client acquisition strategies. Also, check your marketing messages and advertising, etc. What worked fine until now may need to be replaced with more suitable alternatives.

Listen intently to your clients and the marketplace you serve. And keep listening. Things are moving fast and their needs will change and so will the opportunities around you. Be prepared to adapt because it isn’t going to be ‘business as usual’ for a while.

However, it’s your business.

You’re in control.

The winds will certainly change, but you set your own sail.

So don’t freeze.

Because you can thrive if you choose to.

Let's grow your business! I'll help you increase your sales and boost your profits. To find out how, read this!

Share this ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
<< PREVIOUS POST
NEXT POST >>

FREE marketing tips!

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
You can unsubscribe at any time. I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Categories

  • Blogging (405)
  • Business development (458)
  • Copywriting (298)
  • Email marketing & mail shots (182)
  • General marketing (1,655)
  • Professional development (522)
  • Social media marketing (353)

Search

Recent posts

  • Start with the end in mind January 28, 2023
  • What’s really stopping you? January 26, 2023
  • Want better advertising results? Read this January 24, 2023
  • The big strategy behind every successful business. Here’s how it works! January 19, 2023
  • Get your prospects’ urgent attention and immediate action January 18, 2023
  • It costs $26,000 a gallon and it’s less useful than water! January 15, 2023
  • Almost everyone will ignore you January 14, 2023
  • Moving your business forward January 11, 2023
  • How to access proven marketing ideas January 8, 2023
  • You control all the important stuff January 7, 2023
  • Home
  • Contact
  • About
  • Hire me

Copyright © 2023 Jim Connolly