Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • Contact
    • About Jim Connolly
    • FREE Marketing and Business Development Tips
    • Great blogs
    • Commenting Policy
    • Help for marketing professionals
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Growing your list

February 14, 2021 by Jim Connolly

list building

I get a lot of questions from business owners, about how to grow their lists. And I usually start by explaining the absolute cornerstone of list-building, which is very seldom mentioned.

It’s simply this.

The idea of growing your list is based on a lie. You can not possibly grow your list or build your list.

That’s because your list is never yours. You simply borrow it. You don’t own the attention of subscribers, viewers, listeners, followers or contacts. You have to earn their attention… and then keep re-earning it.

When you stop thinking of subscribers as your subscribers, and readers as your readers, you’ll find you retain more of them and they’ll proactively recommend you to their friends.

The pay-off is huge.

With greater retention, plus a faster growth-rate, your lists will expand like a snowball. It’s the list building equivalent of compound interest.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales, boost your profits AND enjoy the process. Here's how it works.

Share this

Filed Under: Business Development, General marketing, Social media marketing

Recent Posts

  • Get reflective: Your products or services will almost sell themselves
  • The questions that helped my client quickly increase revenues by 150%
  • Bon courage! It’s way, way more useful than good luck
  • Start with the end in mind
  • Success 101: Here’s why you really need a new product or service
  • Sorry, but you’re too expensive
  • Is YouTube turning business owners into idiots?
  • Stability Through Impact: Unlocking the full potential of your business
marketing advice, marketing help Hi! I'm Jim Connolly and I help business owners to make more sales, boost their profits and build amazing businesses. You can find out more here.

Featured by

marketing advice, marketing help

Categories

  • Blogging (399)
  • Business Development (1,331)
  • Copywriting (279)
  • Email marketing & mail shots (170)
  • General marketing (1,331)
  • How to (283)
  • Misfits (31)
  • Professional development (1,085)
  • Social media marketing (344)
  • Home
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2021 Jim's Marketing Blog