I get a lot of questions from business owners, about how to grow their lists. And I usually start by explaining the absolute cornerstone of list-building, which is very seldom mentioned.
It’s simply this.
The idea of growing your list is based on a lie. You can not possibly grow your list or build your list.
That’s because your list is never yours. You simply borrow it. You don’t own the attention of subscribers, viewers, listeners, followers or contacts. You have to earn their attention… and then keep re-earning it.
When you stop thinking of subscribers as your subscribers, and readers as your readers, you’ll find you retain more of them and they’ll proactively recommend you to their friends.
The pay-off is huge.
With greater retention, plus a faster growth-rate, your lists will expand like a snowball. It’s the list building equivalent of compound interest.