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Google: The long and the short of it

By Jim Connolly - Updated: February 6, 2022

google indexing, google keyword, google repitition

Hundreds of the posts on Jim’s Marketing Blog have been excluded from Google’s index. Close to a thousand.

I’m told that Google’s algorithm needs me to write longer posts. It also needs me to unnaturally repeat key phrases and key words, over and over. Otherwise, no indexing.

I suggest I don’t need to change how I write.

I suggest Google needs to radically improve its horribly limited search algorithm.

Here’s the thing. I write for people, not a poorly-programmed, easy to fool algorithm. This means I write short whenever I can. This post is 37 words long. That’s all it needed.

Whilst writing short drives Google nuts, people like it.

  • It’s people whose problems I seek to solve.
  • It’s also people who hire me and people who recommend me.

The next time you have to plough through thousands of unnecessary words online, for a couple of hundred words worth of information, you’ll know why the writer did it.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

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- Published November 5, 2021

marketing advice, marketing help Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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