Google: The long and the short of it

Hundreds of the posts on Jim’s Marketing Blog have been excluded from Google’s index. Close to a thousand.

I’m told that Google’s algorithm needs me to write longer posts. It also needs me to unnaturally repeat key phrases and key words, over and over. Otherwise, no indexing.

I suggest I don’t need to change how I write.

I suggest Google needs to radically improve its horribly limited search algorithm.

Here’s the thing. I write for people, not a poorly-programmed, easy to fool algorithm. This means I write short whenever I can. This post is 32 words long. That’s all it needed.

Whilst writing short drives Google nuts, people like it.

• It’s people whose problems I seek to solve.
• It’s also people who hire me and people who recommend me.

The next time you have to plough through thousands of unnecessary words online, for a couple of hundred words worth of information, you’ll know why the writer did it.