Think about it.
Whether we’re walking, cycling or driving, we travel in the direction we’re facing. The same is true in business.
When we’re not happy with where our business is going, we need to adjust, so it’s facing in a better direction. That’s how we get onto the right path. The path from where we are today, to where we want to be.
To keep facing south when we want to go north, makes no logical sense.