Your prospective customers need to believe that you, your services or your products are exactly what they want. And from the very first moment, they’re looking for hints to help them decide.
That’s why your branding is so important. It’s a pivotal part of what forms their first impression. And first impressions are exceptionally powerful. So powerful that once a first impression has been made, even facts won’t change them.
Whether we like it or not, prospects are already forming their impressions of our products and services.
The brands that have been intentionally designed to create the right impression are hard to resist. The brands that have not, are hard to remember.
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