The best decisions you ever made all had one thing in common. Can you guess what it was?
It’s simply this. They were big decisions. All of them.
Think about it: The decision to start a family, to buy a home, to start a business or change careers… these decisions are huge. They’re life changing. And they were risky, because none of them came to you with any guarantee of success.
The same is true in business.
Major success only comes after you’ve made breakthrough decisions. And breakthrough decisions are big. Big enough to break through the challenges that are holding your business back.
Decision making and risk
Every big business decision comes with what seems like an equally big risk attached. At least, that’s how it feels at the time. However, the riskiest thing any business owner can do is to try and avoid such risks. By seeking to avoid risks, they actually avoid opportunities.
In working with business owners, I find that ongoing business problems can always be traced back to a big decision, which is being avoided.
It looks something like this.
- They know there’s a persistent or recurring problem in their business.
- They also know something needs to be done about it.
- The decision to do what’s required, usually to make a significant change, feels too risky.
- So, they decide not to do what’s required.
- Instead, they do something that seems easier.
- Naturally, their problem persists.
- The business continues to struggle.
The entrepreneurial mindset
One hundred percent of the most successful businesses, in every niche, are directed by people with an entrepreneurial mindset. That’s because entrepreneurs evaluate risk in a massively more effective way.
Entrepreneurs know that letting a problem persist is always riskier than making the necessary decision. They know that ignoring the black smoke bellowing from the rear of a car doesn’t make the problem go away. It only makes things worse. And that ignoring a business problem doesn’t make the business problem go away. It only makes things worse.
Interestingly, the entrepreneur is still avoiding risk. All that changes, is what they attach risk to. They attach risk correctly, make far better decisions and achieve far better results.
In short, if you want the right results for your business, you need to make the right decisions for your business. And if your business isn’t performing the way it should, it’s because there’s an urgent decision you need to make.