Image: Martin Martz
Ever wondered why I never write about how or where to spend your marketing money?
Well, today I spill the beans. And it can save you, and make you, a fortune.
There are a lot of ways you can spend money on marketing. Advertising and promotion is available via thousands of providers. It’s so easy.
- You pay them your money.
- They say they’ll get your message in front of X number of prospective clients or customers.
- Hopefully, a percentage of these will contact you.
- And a percentage of that percentage, could spend money with you.
So far so good, right?
It would be, if your competitors didn’t have the exact same options.
But they do.
Buying attention is overrated
Obviously, your competitors advertise to the same people as you… otherwise they wouldn’t be your competitors.
This means your ads are always competing against their ads.
Whoever spends most money, gets the most attention. This is equally true when you advertise on different platforms to your competitors: because digital advertising reaches the same target groups regardless of where they are.
This makes buying attention extremely precarious! Your ad reach will always depend on the marketing money your competitors choose to spend. It’s out of your control. It’s also impossible to plan the future growth of your business with confidence.
Why?
A well-funded competitor can quickly and easily, wipe your visibility out before you even know what’s happening.
Thankfully there’s an effective alternative.
Marketing creativity over marketing money
Advertising is the price you pay, for lousy marketing. I’ve said this for decades. It’s even more true today.
That’s why I have always chosen to focus 100% on a very different marketing model. It’s a model that is impossible for your competitors to copy, as they can’t see what you’re doing, unlike paid ads.
- They’ll know that you suddenly get talked about a lot more often.
- They’ll know there’s a real buzz around your products or services.
- They’ll certainly notice their existing clients or customers switching to you.
BUT they won’t know why.
That’s because the marketing model I use with my clients businesses, and with my own business, is entirely based around creativity, not money.
And it’s exceptionally effective. In fact, The Wall Street Journal came to me for an example of how I achieve massive marketing success for my small business clients, using creative marketing strategies, and NOT A PENNY spent on advertising or promotion.
In short, I don’t write about how to buy attention because it’s a risky, expensive, unpredictable and exceptionally limited way to grow your business.
So, now you know.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!