Let’s look at how to apply the marketing power of extra into your business, for massive wins with very little effort.

When making a buying decision or a decision to hire someone, prospects look for the best value. Just like we do. They want to make the decision that they feel offers the biggest bang for their buck. Something that similarly priced alternatives don’t provide.

In short, they’re looking for the extra value, which makes the price so attractive that they proceed and make the purchase.

Note: it’s not the lowest price they want.

Imagine two competing products (or services) that are same price. One of them them offers something extra, which people in the market for this type of product value. The other doesn’t. Naturally, the product with that extra value will win almost all the sales.

That’s pretty obvious.

But here’s the idea I want to share with you today.

Imagine two competing products that are priced differently. One is priced 50% higher than the other. If this higher priced product has enough extra value, the price still sounds like it’s worth every penny. It will carry on outselling the less valuable, cheaper competitor. Maybe by only 20-30%.

That extra value is doing something amazing.

It’s causing the product to outsell the competing product… and these additional sales are made at a meaningfully higher price.

You and your business

With very little effort, that extra value product will become something you provide. You’ll make more sales or attract more clients than your competitors. All these additional sales will be at an increased price.

Very little effort?

Yes. Actually, very, VERY little effort!

The marketplace already provides us with countless examples of exactly what to do. You simply need to look at the extra value that people in somewhat similar industries to yours offer… adapt it for your specific, target customer… then offer it.

You get bonus points (and a lot more sales and money) if you put some time into it and discover the most attractive, extra value.

Then, you need to kick your extra value offering out the door. That’s the only tricky part. Lots of small business owners worry about what will happen, to the point where they choose to do nothing.

Note: Those same small business owners are not risk averse!

They can’t possibly be.

Never, ever assume that a small business owner is scared to take a risk.

Why?

• These same people started a business in the first place. That’s something only a fraction of the population have the tenacity to do.
• These amazing people had the guts to employ themselves. And some have a team working for them.
• These brave people were courageous enough to leave the ‘safety’ of a regular pay check.

This is why I love and respect small business owners so much. 

Important

For those small business owners reading this who have forgotten how resilient you are, reread the 3 lines above. Not just today, in relation to the idea I shared with you today. Read it again if you ever doubt exactly what you’re made of.