Jim's Marketing Blog

Marketing ideas to help you grow your business

How to love what you do

I’m in the process of launching a new site right now, dedicated to helping people think more creatively. You will love it! It’s a new and exciting project, which reminds me a lot of how I felt when I launched this blog, almost 4 years ago.

Interestingly, I am even more passionate and enthusiastic about Jim’s Marketing Blog today, than the day I wrote my first post. It is something that has grown into an increasingly important part of my life. This got me thinking:

Why is it that some projects enthuse and excite us more as time goes by, and others fade with time?

I’d love to hear your feedback on this, but here are my initial thoughts on the projects that continue to inspire and motivate us, based on my experience with Jim’s Marketing Blog.

Here are 4 things that came to mind immediately:

1. They are projects we have a passion for

This blog is all about marketing and business development, two areas I am passionate about. In addition, it also allows me to contribute and serve others, another key passion for me. The reason I look forward to working on this blog, is that it has never once felt like work.

2. They are projects where we see measurable progress in reasonable time

It’s a lot easier to be passionate about a project, when we can see our work paying off. The day I launched this blog, it had 1 subscriber (me) and a handful of posts. Today it has thousands of subscribers, thousands more daily readers, over 25,000 comments and it generates leads for my marketing business every day. Measurable progress is a great motivator.

3. They are projects that are consistent with our values

It’s hard to feel passionate about a project, when it runs against your values. I love the idea of giving as much free information away as possible. So much so, that every word on this site is offered to you under a Creative Commons license, which allows you to use it for free on your site or in your newsletters etc.

It would be harder to convince myself to write for you, if I was against the concept of giving freely to others.

4. They are projects, where we can use our creativity

The need to create is within all of us. From as far back as we can trace, people used whatever they had access to, to create something. From cave paintings and carvings, to the very first musical instruments, people have had a need to create. Writing blog posts on a regular basis is a very creative process and therefore provides a superb creative outlet. Projects that block you, for whatever reason, from pumping your creativity into them, are a lot less rewarding.

So, what would you add to that list – Things that help you feel passionate about what you do?

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  1. Love this Jim. Agree with these points esp nos. 2 and 3.
    For me the passion comes from developing myself too. I am considering starting a Doctoral programme in October in coaching and mentoring. The thing that will get me through it, is the fact that I will be constantly learning about the area I love: people and their psychology etc.

    • Hi there Glenn.

      One of my former clients went for her Phd in psychology and said she gained a lot more from the learning, than from the title.

      Knowing your commitment to ongoing development, I think you would love the challenge and rise to it.

  2. Tirivashe Mundondo

    January 28, 2012 at 10:21

    I love your immediate thoughts on this Jim, I think most projects fade because sometimes we tend to set certain unrealistic goals with the projects rather than making them part of our lives, nurture them with reasonable expectancy and watch them grow. In your instance imagine where this blog would have been if you had set to have 100 subscribers in 14 days, it takes time and I think most of the time people fail on the follow though part.

    • Hi Tirivashe. You make an excellent point regarding the pitfalls of being unrealistic at the start.

      I have found that whilst a project needs to inspire us to stretch, setting targets or goals that are unrealistic can cause us to lose heart – Even if we are making good progress.

      Thanks for the feedback, sir.

  3. Slightly off topic but your passion for the blog really comes through. Anyone can see you love what you do and it’s infectious.

    I don’t just get ideas here, I get motivated.

    Thanks Jim

  4. I was recently asked “If you could teach your four year old son one thing, what would it be?”

    My answer was immediate…”Passion. Passion for you you are, what you do and who you love.”

    It’s the way to live and love life.

  5. Passion can also be fueled by results. Results can means a lot of things. Financial results, fans, subscribers, comments are example of results.

    With the results in many areas coming in, it feeds the passion. In return, that passion continue to create value so as to create more results. It’s becomes a cycle.

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