Have you ever noticed how powerful it is, when someone talks to you about something they are passionate about? It makes a massive difference to the effectiveness of their message and the energy created can be really infectious.
So, why do so many business owners totally fail to inject REAL passion into their communications with people?
Marketing and passion
Whether you are speaking with people, recording a message or writing about your product or service, you should be doing it with passion. After all, how the heck do you expect other people to be interested in you or your business, if you don’t sound like you are?
I decided to write this post, after watching a video presentation on a guys website, where the guy sounded half asleep. There was no energy or passion when he spoke. He talked about his services, like he was reading a shopping list.
Marketing and motivation
Equally, I read copy every day on websites and blogs, which is supposed to motivate the reader to take action – Yet the copy is pedestrian and lacks impact.
The bottom line: If you want to compel people to take action; to buy from you, call you, email you or click a link – you need to inspire them to do so. You need to motivate your site visitors, so they go from being a reader (passive) to a being a participant (active).