If you want to travel back in time like Dr Who, just take a look at the way some businesspeople operate right now! It’s as if an entire swathe of business owners, are stuck in some kind of commercial time-warp.
These time trapped individuals are either unaware of the commercial possibilities that surround them in 2010 or they insist in applying 20th century thinking, to 21st century opportunities. For example, they may use social media as part of their marketing mix, but they use it like a mail shot or advertisement, as a one-way, self-indulgent broadcast.
Only today, I read a marketing email from a new media company. I was eager to discover what this so-called new media was. It was simply another company selling Internet design services, who thinks this is still new media! Come on: Internet design as an industry is well over a decade old.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!