There are 3 words, which business owners and consultants can use if they want to instantly create trust. The 3 words are: I don’t know.
I don’t know
When a client or prospective client asks us a question, to which we don’t know the answer, we have two options. One builds trust and the other erodes trust.
- We can say ‘I don’t know’, then assure them we will find the answer and get back to them.
- We can give a false answer and try to fool them.
The magic behind those 3 words
When we tell someone that we don’t know the answer, something almost magical happens. Instead of our credibility decreasing, it increases.
Why?
Because admitting that we don’t know the answer, shows the other person that we are truthful, even when telling the truth may make us look less informed.
The real magic here, is that whatever else we say, that person is far more inclined to believe it. Having demonstrated that we are willing to admit when we don’t know the answer, we strengthen the value of the answers we provide. Our words become more credible and so do we.
No need to be a know-it-all
In business as in all walks of life, no one likes people who think they know it all. The good news is that in business, there’s no need to pretend you are a know it all.
Now, you obviously need to know as much useful information as possible regarding your clients needs. If you don’t know the answer too often, you show a lack of preparation and education. However, on those occasions where you need to find an answer and get back to them, honesty is always the best option.
After all, if a client senses that you’re BSing them, and they always tend to, you’ve lost them.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!