I’ve been thinking recently about how it’s easy to make a costly mistake, when investing in new technology. As new devices hit the market, the temptation can be strong to always opt for the latest version of something, simply because it’s new.
However, there are times when the latest thing is not the correct thing for you or your business.
Here’s an example of what I’m referring to, based on a decision I made recently.
The new iPhone that’s not so new
My friend asked me why I bought a new iPhone 5s last week. He knows I am a technology geek and that I was going to buy my first ever iPhone. He wondered why I’d buy a brand new phone, based on a design that’s 12 months old, rather than the iPhone 6.
Here’s what swayed my decision.
Yes, the iPhone 6 is a big, beautiful phone. However, like millions of android customers, I’ve been using phones with the same large screen as the iPhone 6 for years.
I needed a smaller device.
- Something that felt comfortable in my pocket.
- Something I could hold and operate with one hand, whilst sipping a coffee with the other.
- Something I could use on a crowded bus or train, allowing me to use my other hand to hold onto a rail.
- Something with a great camera. I use instagram a lot and the photo quality of the iPhone 5s is great — very close to the iPhone 6. You can join me on instagram and see my photos, here.
So, the small and beautifully designed iPhone 5s was the perfect fit for me. I’ve had it for just over a week now and it’s ideal. I love it and use it more often than I used my more awkward, bigger screen phones.
The best solution for you
When investing in new technology, you need to focus on what’s the best solution for you. The latest version of anything doesn’t automatically become the best option.
Over the years I’ve found that you make better purchasing decisions, when you look at what you need and go for the best fit, based on your requirements. Yes, that is often the latest version of a product, but not always.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!