For years, I have seen people use brainstorming as a way to generate ideas and solve challenges.
For years, I have found traditional brainstorming sessions to be of very little value.
It seems I am not alone.
In this RSA video (see below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. It produces fewer original ideas than people achieve when working by themselves. He explains why and also recommends an alternative approach, which I hope you find useful.
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