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Video – Does brainstorming work?

By Jim Connolly - Updated: September 14, 2021

For years, I have seen people use brainstorming as a way to generate ideas and solve challenges.

For years, I have found traditional brainstorming sessions to be of very little value.

It seems I am not alone.

In this RSA video (see below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work. It produces fewer original ideas than people achieve when working by themselves. He explains why and also recommends an alternative approach, which I hope you find useful.

If you can’t see the video correctly or are reading this post via email, click here.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

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- Published July 26, 2016

marketing advice, marketing help Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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