In this brief post, I’m going to share one of the least mentioned, yet most powerful benefits of writing a business blog.
I started working with a new client yesterday. With his permission, I’d like to share an excerpt from an email he sent me after our first marketing session:
“When you wrote about your new business model, hiring you was easy. It was like hiring someone I already knew. I’ve been reading your blog posts and using your ideas for at least 3 years. So I already knew you were reliable and that you had the answers my business needs”.
I’ve received almost identical feedback from countless clients over the years.
Make hiring you an easy decision
This is my 10th year writing Jim’s Marketing Blog. Nothing I have ever witnessed in marketing comes close to the power of blogging. Especially, when the blog is delivered via email to subscribers.
Post by post, week by week and year by year, you build a connection with your readers. You position yourself as a familiar, reliable, knowledgeable authority in your field. This builds trust and makes hiring you pretty-much zero risk.
If you are looking for a powerful reason to start (or restart) blogging, this could be it.