When is the best time to market your services to someone?
That’s what today’s post is all about. I’m going to show you how to get your marketing message in front of people at exactly the right time. It’s based on my newest client.
I was prompted to write about this, after Jennifer joined my Marketing Mentor Program. Jennifer’s experience shows the importance of timing. She explained how she’d reached a tipping point. She wasn’t prepared to waste another year, working hard and making too little progress. So, she decided to get in touch with me on Friday and hire me.
There’s a lesson here for you and the way you market your business. And it becomes obvious, as you look behind Jennifer’s actions.
What does this have to do with timing?
Jennifer’s desire to own a better, more profitable business is what motivated her to take action. However, in order for her to consider me as the obvious choice, I needed to be where her attention was, at the point where she was motivated to take action.
You need to do the same. You need to be where your prospective client’s attention is, when they need what you have to offer.
Most small business owners only market their services intermittently. There’s usually weeks and often months between their marketing efforts. And because of the importance of being there precisely when their prospective clients need them, this stacks the odds against them.
If you’re getting low response rates from your marketing, you’ll already know exactly what I mean. Because no matter how great your services are, if you catch people at the wrong time, they won’t hire you.
Thankfully, this doesn’t need to happen to you ever again!
Here’s a proven, extremely effective alternative.
It works like this
Instead of seeing marketing as something you do occasionally, start treating it as an ongoing part of your business. This is how you ensure your name is front of mind, when a prospective client needs you. This is critically important, if you want people to hire you.
For example, Jennifer had been a reader of mine for months, before she hired me. She already knew who I was and she knew my work. So, she trusted me. Then, one of my posts landed in her inbox at the point when she was looking for help.
I became, in her words, “the obvious choice”.
Be there when they need you
Quit marketing like it’s a decade ago. Instead, turn up often, with something useful… not just a series of ads, offers and pitches. Consider newsletters, vlogging, blogging via email, podcasting etc, to share your expertise with your prospective clients. Demonstrate your knowledge. Share your passion. Build a connection with your marketplace.
If you do, you’ll be where their attention is, when they need your services.
IMPORTANT: None of those marketing suggestions cost you a dime, unlike; print ads, mailing lists, mail shots, networking groups, Facebook ads, Google pay-per-click, adwords etc.
In other words, so long as you do the right things correctly, there’s no financial barrier to continuously marketing your business. There’s no barrier to being where your prospective client’s attention is, at the point where they’re actively seeking the services YOU provide.
Think about that for a moment.
Is it easy? Yes. Once you know what to do and how to do it correctly, it’s extremely easy.
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