There’s a spectacularly powerful marketing idea for you in today’s post. But you’ll need to use your imagination a little, in order to see what it means to you and your business.
What if a business owner decided that as from today, they’d take the following radical action:
To eagerly go the extra mile for their clients, as standard.
By liberating themselves in this way, the business owner would be free. Free to pay greater attention to the needs of each client. They would also be free to care for each client as an individual and not simply as a client… one of a group.
The business owner would find themselves building stronger relationships with their clients. And because business is all about people, this would massively improve the culture of their business; for clients and staff alike.
- They’d retain their clients for longer.
- They’d retain their best staff members too.
- They’d attract the top talent, because people would want to work in that amazing culture.
Plus, their existing clients would tell all their friends about the remarkable service they receive. Here’s why!
There’s a very strong business case for going the extra mile. Especially in an age where your competitors are looking to automate, scale and cut corners.
I recommend you let your competitors carry on with their race to the bottom. While you, my friend, rise to the top.