Jim Connolly Marketing

16 Examples of how the most successful business owners think differently

Updated February 2022

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When we examine any industry, including yours and mine, we see something extremely valuable. And today, I’d like to share it with you.

Marketing different

It’s a pattern.

  1. Only a small percentage of business owners build a valuable community around their work.
  2. Only a small percentage of business owners look for opportunities to inspire and encourage others.
  3. Only a small percentage of business owners create a story worth sharing.
  4. Only a small percentage of business owners proactively look for big problems to solve.
  5. Only a small percentage of business owners invest enough in their education.
  6. Only a small percentage of business owners are eager to lead.
  7. Only a small percentage of business owners listen to their marketplace and build experiences around what they hear.
  8. Only a small percentage of business owners are truly committed to go the extra mile.
  9. Only a small percentage of business owners selectively choose their clients and ignore the rest.
  10. Only a small percentage of business owners are willing to make tough decisions and back them up with action.
  11. Only a small percentage of business owners refuse to surrender their focus to the never-ending stream of interruptions.
  12. Only a small percentage of business owners strive to out-care their competitors.
  13. Only a small percentage of business owners intentionally take time, every day, to look after their mind and body.
  14. Only a small percentage of business owners care enough to create or share a useful blog post, newsletter, vlog or podcast.
  15. Only a small percentage of business owners are willing to visibly stand out from their competitors.
  16. Only a small percentage of business owners are committed to do work that matters, rather than work that pays the bills.

I could go on.

That pattern matters. It matters because it’s also only a small percentage of business owners who succeed in any meaningful way.

And that’s no coincidence my friend.

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