As regular readers will know, I have long been an advocate for adopting a global approach to business. It’s not something that works for every industry, but where it’s possible, it’s exceptionally effective. That’s because it affords you greater protection against economic conditions, whilst also providing you with a wider spread of business.
I was mindful of this earlier today. I discovered what I’d already guessed: That the biggest market for my paid services in 2018 has been Australian business owners. If you’re interested, here’s the top 5.
- New Zealand.
The United States has topped my list, every year for almost 20 years. But things change in business. And the rate of change has never been greater. Which is why as business owners, we need to adopt an agile mindset. Because what looks certain today can change in a heartbeat.