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Their targets are in place.

Their deadlines are set.

Their research is done.

And so they start doing the work.

Exciting times ahead!

Well, maybe

That’s because anyone can get started on a project. And pretty-much EVERYONE does! After all, it’s easy. However, despite so many business owners starting these inspiring projects, as we know, very few achieve meaningful success.

Of course, that’s because getting started is easy and success doesn’t come to those who start.

No.

Success comes to those who start… and then.

• Complete their projects.
• Give their ideas the time and energy needed in order to fly.
• See their goals through from inception to attainment.
• More here – Steve Jobs and The Power of Focus.

I regularly speak with business owners, who are excited about a great, new idea they have. I speak with them 6 months later and they’re still excited. Only this time it’s a different, new idea.

Their previous idea was dropped, as their initial excitement was replaced with the reality of the work required, to bring their idea to fruition. So now they’re excited about their new… new idea. And in 6 months time it will be their new, new, new idea that has their attention.

Here’s the thing: The clock is ticking. And because they never complete what they started, their butt is still on the start line. Years are passing by. With little meaningful progress.

What’s the lesson for us here?

Before you start a business project, I recommend you make a commitment. A commitment to do whatever is required to cross the finish line. A commitment to embrace the cold light of day, which comes after the initial hoopla has stopped.

Because ultimately my friend, our success is determined by the things we start, stick with and finish. Not the number of new things we start.