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In no particular order.
- Have you considered firing your worst clients? The time wasted on bad clients can then be invested in delighting your best clients even more.
- Have you looked at opening your services up to a global audience? If not, now is a good time to consider it. That’s because proximity is no longer geographical for many service providers. For example, my 3 newest clients are based on 3 different continents. This will help.
- What are the biggest hurdles to your success right now, and how do you plan to remove them? A business problem can only persist with your consent… passive or active.
- What was your biggest setback in 2019 and what can you learn from it? Those who don’t learn from past mistakes tend to repeat them.
- How can you reduce or eliminate the feeling of risk that’s associated with hiring you or buying from you?
- What’s the biggest opportunity for your prospective clients in 2020 and how will you help them benefit from it?
- Is your marketing useful or does it read like a sales pitch? People hate being sold to. This will help.
- If 2019 was like a rerun of 2018, how long will you wait in 2020, before you make the improvements required?
- Have you considered offering a premium version of your services? There’s an extremely profitable segment of every marketplace, who are eager to pay more for ‘that certain extra’. This will help.
- If you stopped trading tomorrow, how tricky would it be for people to find a suitable replacement? Your task is to be as close to irreplaceable as possible.
- Does your marketing inspire people to hire you or buy from you? If not, you’re leaving money on the table. That’s unsustainable.
- Is your business providing you with the lifestyle you want? If not you will either need to lower your expectations or work on a plan to improve your financial situation. I recommend the latter. Rekindle that motivation you had when you started your business. And stop settling for less.
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