It’s easy to have a rigid customer service policy. Easier than taking personal care of your clients and dedicating yourself to service excellence.
It’s easy to settle for less from your business. Easier than doing what’s actually required to build a thriving business.
It’s easy to do what’s expected of you. Easier than exceeding expectations and giving people a positive and memorable experience to share with their friends.
It’s easy to automate your social media accounts. Easier than using them to build connections and interact with people.
It’s easy to lower your fees. Easier than professionally marketing your business, so you attract the right clients.
Yes it’s easy. Really easy.
But I’m pretty sure ‘taking it easy’ and being instantly forgettable was never the goal of your business. Worth remembering, the next time you suspect you are doing what’s easy, rather than doing what’s required.