One thing everyone reading this has in common today, is that our countries and local communities are facing a health crisis. Some more than others.
Our primary focus is to look after our loved ones. But once they are cared for, we should consider helping our customers, contacts and wider marketplace.
Back in the financial crisis of 2008, I sent a note to all my contacts. Something like; “I know times are tough right now. If there’s anything I can help you with, just let me know”. A number of them decided to do the same. A small ripple of cooperation developed. People helping people. Friendships were formed, which are still strong to this day.
Another ripple from that note was the launch of Jim’s Marketing Blog. I wanted to give free information to as many small business owners as possible, to help them build stronger businesses.
The 2008 financial crisis passed.
And this crisis will pass, too. They always do.
Until then, those of us in a position to provide help can become part of the solution. Even in a small way. Little actions, like a brief note to your contacts, can create a ripple effect.
We can make a difference. We can help make things better.
Finally my friend, I hope you and those you love are well and that you stay well.