My clients are amazing.
In fact, they’re totally and utterly amazing.
I’ve loved serving my clients for over 25 years. And I respect them. Every single one of them.
Because they’re not like the average business owner. That’s why their businesses succeed, when the average business fails in the first 5 years, or worse; slowly fails to deliver the results they need for decades.
My clients want to succeed, but they know that DIY marketing can only take them so far. So they choose me to be a part of their success. For which I’m eternally grateful.
The biggest accomplishment of my career, is nothing I myself have done. It’s that I get to spend every working day, with inspirational, smart, courageous people, helping THEM achieve. Imagine that: Every day since 1995, being fortunate enough to do something I love, with amazing people I admire and respect.
You deserve clients like mine.
How to work with totally, utterly amazing clients
Here are a few useful pointers, based on what I do.
- Before I work with a client, I always speak with them to determine if we’re a great fit. I only suggest we work together and explain how my service works, after I’ve established I can definitely improve their results. I strongly recommend you do the same.
- Only work with people you instinctively trust. If they lose your trust, fire them. Fast. By the way, I’ve only done this once in 25 years, because I take time to make sure we’re a great fit, first.
- Treat different clients differently, based on their unique needs. No two clients are the same, so adapt to their specific wants and requirements.
- Resolve to do everything possible, to help them succeed. I’m talking about going WAY above and beyond the claims you make in your marketing. For example, when appropriate, I connect my clients to my contacts, opening up possibilities they’d never dreamed of. Do the same. All or nothing. If you can help, help. Period. If you don’t trust your clients with your contacts, you should seriously reconsider who you’re working with.
And always follow the golden rule… care more about your client’s success, than you care about your own success.