Why do we start a business?
- It provides us with interesting puzzles to solve, which we find extremely compelling.
- We’re very well rewarded financially, allowing us to enjoy the lifestyle we want.
- We get to spend every day, working with wonderful clients or customers.
- Our working environment is a hive of creativity, fun and productivity.
- And it goes without saying that our plans for the future energize us.
Well, that’s how it should be
When we decide to start a business, we give ourselves a blank canvas. We get to choose the kind of work we do, the prices we charge, the place we work from and the clients we work with. In short, we construct every single element of our business, from the ground up.
Presented with this stunning opportunity, it’s a fact that most business owners end up seriously off-course.
This happens for a reason. Business owners are not stupid!
None of them set out to struggle or spin their wheels. Instead, they very slowly drift off course. It’s subtle. Little by little. Day by day. Until after a number of years, the business is not what its owner wants it to be.
That’s why it’s worth reminding yourself that your business can be whatever you decide you want it to be.
Those aren’t just words!
You can choose to work on rewarding projects, for great customers who value you. Or you can choose not to. You can choose to create compelling, motivating plans for your business, which energize you. Or you can choose not to.
So, how do you turn things around?
And what must you do, to finally own the business you’ve always wanted?
It starts with belief… and then a decision
You need to believe (on an intellectual and emotional level) that you deserve a better business, free from whatever limitations you now face. That’s because after a while, many business owners find themselves settling for less than they deserve. Most commonly, I find they lower their lifestyle goals, to accommodate the limitations of their business. You need to believe that by doing the right things correctly, you can transform your business into a spectacularly rewarding enterprise, on every level.
Then you need to decide.
You need to decide to do what’s required.
It means deciding to move from your current comfort zone, and make yourself comfortable in a kinder zone. A zone that’s more rewarding. A zone that provides for your needs and your wants. A zone that’s REALLY comfortable.
Is it worth it? Yes. Absolutely. One hundred percent!
How can I be so certain?
I work every day with business owners who have the belief and made the decision. They decide where they want their business to be. We then look at their current position, and work together to make it happen. And the improvement, not only within their businesses, but their lives as a whole, is breathtaking.
You deserve the same, my friend.