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2 Ideas to help you write great content every day!

By Jim Connolly | January 18, 2012

If you have ever wondered, how certain bloggers are able to come up with useful blog posts on a regular basis, this post is just for you. It contains 2 simple ideas, which are used by many of the world’s most successful bloggers.

Let’s go!

1. Don’t let 4 average ideas block 1 useful idea

You get ideas all day every day, things that you could easily turn into an interesting, useful blog post.  The challenge is, you probably don’t write them down or record them. So, write them down. If you are like me, you will find that most of the ideas are average but maybe 1 in 5 or 1 in 10 are useful enough to be written up into a blog post.

Here’s the thing: Don’t let the average or bad ideas stop you pressing forward until you find a useful idea. In fact, try and come up with as many bad ideas each day as I do and you will have just as many good ideas, maybe more!

2. Give your work the respect it deserves

We all have a tendency to overestimate the words and ideas of others and underestimate our own. I spoke with someone recently, who told me she had read through some documents on her computer, which were really interesting. She looked to see who wrote them and found they were her own draft blog posts, from several years ago! She explained that at the time, she didn’t publish them because she believed they weren’t good enough. As soon as she read them believing they were written by someone else, she saw them for what they really were; useful, interesting blog posts.

Thankfully, today, you don’t need to wait to be picked by the editor of a magazine, before you can publish your ideas and share them with your marketplace. Today, you can pick yourself. Then, it’s a case of ploughing through enough bad ideas until you find something to write about, and get writing. Next, summon the courage to press publish.

It gets easier and easier the more you do it. In fact, I was hardly frightened at all, whilst writing this post for you!

Blogging Tip: Making time for a commercially successful blog

By Jim Connolly | January 6, 2012

This post has some valuable information, for those of you either starting a commercial blog or thinking of taking their existing blog more seriously. It’s about understanding the time investment required, if you want to build a commercially successful blog.

Blogging time

A common misconception regarding blogging, is that the time investment required to build a successful blog, is primarily the time it takes to write posts. Whilst at the very beginning, the time it takes to write your posts accounts for a big chunk of your blogging time, once your blog gets established, the time you spend writing the posts becomes a smaller and smaller percentage. Currently, just 20% of my blogging time is spent writing posts. The majority of my time is spent looking after the elements that come into play, when thousands of people read your content every day and your work becomes highly visible.

That’s what I want to share with you in this post.

A wonderful challenge

It’s a wonderful challenge to have, but one that is seldom discussed. The thing is, if you are thinking of either starting your own commercial blog or you are about to start taking your existing blog seriously, you need to know the kind of time commitment required once your blog takes off.  In the case of this blog, it’s a few hours a day now.

When I started Jim’s Marketing Blog, almost 4 years ago, I would invest around 30 minutes writing a post and then an hour a day marketing that post and the blog itself. I would get to know the people who commented here, connecting with them on Twitter and (back then) Friendfeed. It was fun, enjoyable work, but there was a time investment required, which I knew I needed to make if I wanted the blog to progress.

Fast forward 4 years and I still do all of that, though I now use Google+ (a LOT), Twitter and Facebook. However, today I ALSO invest around 2 hours on other blog related activities.

Blog related activities?

As your readership builds and your blog ranks well for lots of popular search terms, you will attract lots more attention. This includes:

  • Sales pitches: Anyone Googling the words ‘marketing blogs’ will find my blog on page 1, so, when they want someone to pitch a marketing related product to, they always find me.
  • Guest bloggers: I also get emails daily from people asking if I will let them ‘guest blog’ here. Because none of them do any research, they are unaware it’s a self-authored blog, so email me anyway.
  • Reader questions: I get lots of emails every day from readers, with often extremely complex marketing related problems. Whilst I am unable to offer them individual support, I do reply to every reader email.
  • Advertiser emails: Because of the blog’s position on Google, I get emails all the time from people who want to advertise here.
  • PR spam: PR firms insist on adding me to their lists, without consent, when sending out their client’s press releases, even though I have never published a press release here. PR spam is easily the biggest source of unwanted email I encounter, with 30/40 emails a day.

N.B: Yes, I know it would be a lot easier for me to just hit delete on every email or have filters set up to try and catch the pitches, PR spam and link requests, but it would mean many genuine, reader emails being lost and I am not prepared to do that.

All in all, I would say that actually writing blog posts is now less than 20% of the time I currently invest in this blog and activities directly related to it.

And in return?

The rewards are many and huge!

If you have the time or can make the time, to handle the feedback created by a successful blog, the pay-off is amazing. Make no mistake, starting this blog was easily the most valuable business decision I ever made and has repaid me many, many times over for what I have invested into it. The benefits of blogging can be stunning, if you manage to develop a large, targeted reader community:

  • Most important for me is the opportunity to connect with, work with and meet amazing people. The readers of this blog are my biggest commercial asset. I feel like I know many of those who comment here and must have spoken to a couple of hundred of you so far. It’s a true reader community and invaluable to me.
  • You can contribute to others, in a way that helps hundreds of thousands of other people every year. It’s impossible to overstate the value of this, for those of us who are committed to serving others.
  • You can build a very enjoyable, 6 figure business from it, as I did here. If affiliate products or software sales are your thing, look at what Brian Clark did with copyblogger, launching several, million dollar businesses off his blog. It just requires skill, time and a LOT of work!
  • You will attract countless opportunities for you and your business, as your reach and influence increases.
  • You will also get a massive amount of enjoyment from it.

In short: If you are serious about developing your blog into a massively valuable asset, make sure that you have processes in place, for what happens as your blog takes off.

What everybody ought to know about words

By Jim Connolly | January 5, 2012

Words have an amazing influence on us and the people around us. The right words can open doors for us. The wrong words can see those same doors slammed in our face. Some words make us feel inspired and energized, others make us want to give up and sulk in a corner.

Some years ago, I told a friend that I was nervous about a job interview I had lined up for that afternoon. He offered me some advice. He said rather than say I was nervous about it, I should tell myself I was excited about it. I asked what difference it would make. He then told me to try it. I immediately discovered that changing just one word, transformed me from feeling apprehensive about the interview, to looking forward to it.

How careful are you, regarding the words you use?

  • In your marketing: Do you offer ‘strategic implementation’ or ‘help people blow the lid of their potential and achieve breakthrough results’?
  • In your conversations with prospective clients: Do you speak in a monotone voice, which suggests you have not slept well, or do you use your voice as an instrument, to engage the other person and share how passionate you are about helping them?
  • In your conversations with yourself: Do you use words that empower you and cause you to move forward (excited), or words that work against you (nervous)?

Most small business owners inject little, if any, passion or energy into their written or spoken words. They phone it in. They talk about ‘strategic implementation’ and ‘client focused solutions‘, as if they were reading from some lame 1990’s glossy brochure. Their story is dull.

In short: Take some time to review the words you use and the way you use them. Look for opportunities to replace negative words, with positive words. Inject passion and energy into your conversations, when appropriate. The results can be amazing!

Are you playing hard to get OR playing to win?

By Jim Connolly | December 22, 2011

I have a valuable question for you today: Are you playing hard to get with your prospective clients?

No, I’m not talking about hard to get in the same way you did when you were a kid with a crush on someone.  I’m talking about making it hard for the marketplace to ‘get’ what you and your business is all about.

Clarity works

One of the oldest sayings in marketing is; a confused mind always says, “no!”

The logic behind this is sound.  It tells us that when we ask someone to make a purchasing decision, if they are confused about what the offer is, they will opt to stay as they are and maintain the status quo.  Clarity has the opposite effect.  Clarity makes decisions easier and when combined with a powerful marketing message, can massively increase the quantity and quality of your sales leads, as well as sales.

Service providers:  Make it easy for people to see why they need to hire you, rather than hire one of your competitors or hire no one.  Strip all the unnecessary fluff from your marketing copywriting.  Cut to the chase.  Make every word count.

Product providers:  Make it easy for people to see what the direct benefit to them is, of using your product rather than buying an alternative or buying nothing.  As with the service providers, remove the surplus from your marketing messages and focus on what’s in it for them.

In short: A confused mind always says, no.  So, look through your marketing and ensure that there’s nothing, which is likely to lead to unnecessary confusion.  This one step can have a huge, positive impact on the success of your marketing and the development of your business.

Should bloggers delete comments that disagree with them?

By Jim Connolly | November 21, 2011

I was prompted to write this post, after 2 people recently thanked me for publishing their blog comments. They assumed that as their comments disagreed with me, they would be deleted. I am hearing this more and more often, hence the reason I want to bring this out into the open.

Here’s the problem: It seems some well-known blogs refuse to publish comments, if they take an opposing view to the points made in the blog post. Unless a comment is neutral, complimentary or has an argument that can be easily shot down in flames, it’s banned from being published.

Removing critical blog comments

What amazed me, was that in each case these people say they had left comments that were not offensive, but were removed simply because they made a solid argument that was opposed to the view, expressed by the blogger. In my opinion, it shows a total lack of respect (and self-confidence) on the part of the blogger, if they refuse to allow anyone to disagree with them! I believe the blogger also loses a useful learning opportunity, as banning such comments eliminates the opportunity to scrutinize their point more thoroughly.

Note: Here’s how Mark Zuckerberg used criticism, to improve Facebook.

One of the benefits of a blog is that it is designed for communication, rather than broadcasting. Communication needs to be 2 way or multi-way, which means giving people the right to question you, as well as compliment you or agree. Blog comments allow that to happen, if we let them.

Blog comment policy

Now, I do have a commenting policy on this blog, which is designed to eliminate comment spam and stop people from using this site as a platform for abusing others. You can read it here and you are also very welcome to copy it and use it on your own blog too. However, I warmly welcome you to contribute to anything I write here, if you have something you want to share. That includes expressing a different point of view to mine (so long as we agree my point is always right, of course! ;) )

Yes, your blog is your own property and you can do whatever you want to with it. However, when you decide to ban people from expressing a different point of view from your own, the word soon gets around. Bloggers don’t need a reputation like that!

Yes, plumbers DO GET Plumber’s Block!

By Jim Connolly | November 19, 2011

It’s common for people to quote urban myths, as if they were facts; especially if the myth seems to make sense.

One popular myth, spread by super smart Seth Godin among other highly respected authors, seems to make it’s way into most intelligent discussions about Writer’s Block.  It goes like this:

Well, you don’t hear about plumbers getting Plumber’s Block, do you?  They just get up every day and do it!

Plumbers DO get Plumber’s Block

Thanks to a recent series of water related challenges, I’ve met with 2 plumbers in the past week.  I have always known the Plumber’s Block argument to be bogus, so I took the opportunity to ask both of them, if they ever got Plumber’s Block.  I defined Plumber’s Block as a feeling that they simply can not do a plumbing related task, because they don’t know where to start or their brain can’t focus.

Both said YES!

It seems that (at least some) plumbers do occasionally get Plumber’s Block, particularly when faced with a complex, unique plumbing challenge.  Both plumbers said they sometimes experienced what people from every profession do, when trying to solve a puzzle (including writers.)

They hit a mental block!

They explained that there are elements of their job, which they can do almost on auto-pilot, because they require zero creativity and they have repeated the exact same task thousands of times.  This is the equivalent of a writer, writing their name and address.  Writer’s don’t get Writer’s Block when it comes to auto-pilot writing, such as writing their address, just as Plumbers don’t get Plumber’s Block when doing one of their automated processes.

However, both writers and plumbers (and everyone else) occasionally hit a block when working on something unique, which requires creativity.

So, the next time you hear someone quoting the fact that plumbers don’t get Plumber’s Block, explain that everyone occasionally hits a block, when doing something unique or creative.  To suggest otherwise might make for a good sound-bite, but it’s based on bullshit.

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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