As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you.
Don’t mistake movement for progress!
Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires!Progress only comes when we work hard doing the right things. However, if we keep rowing that boat in the wrong direction, no matter how hard we row; we will never get where we want to be.
Before you invest your time or money on any marketing activities in 2009, make sure you are doing the right kind of marketing for your business – before you worry about doing it correctly. For example; you ‘might’ be doing a mail shot correctly – yet by using email marketing instead of paper-based mailings, you can see better, faster results for a fraction of the cost and time of a traditional mail shot.
You might be doing that mail shot correctly, but it may not be the right form of marketing for what you want to achieve – your outcome!
I suggest you look at all the marketing activities you currently engage in and then, one by one, find out if there isn’t a better, higher-leverage alternative for you to use in 2009. There’s a list of marketing ideas here, which are extremely effective, just to get you started.
Over to you
What have you found to be the most effective forms of marketing for your business over the past year? Share your experiences and leave a comment below.