Here are 2 essential areas to focus on, if you want to attract the attention of prospective clients and inspire them to take action.
Once you have improved your listening skills, it’s time to invest in the following.
1: Have something worth saying
If you want to get your voice heard by your marketplace, you need to have something interesting to say. If you’re saying pretty much the same as your competitors, your voice fails to stand out. You become camouflaged, among everyone else offering a similar message.
Everything you do in order to fit in, will stop you from standing out. Show us who you are. Tell us what you know.
2: Say it well
A great message, poorly delivered, seldom achieves much.
Think of it like this: A perfectly targeted shot at goal that lacks enough power, will still miss the target. That’s why we need to invest the time required, to master the art of communication – So our message hits the spot.
We can ether write content or we can write compelling, inspirational content. We can either speak to prospective clients or we can speak to prospective clients with confidence, clarity and impact.
The first time I heard that message, ‘have something worth saying and say it well’, was from my mentor, Jim Rohn. I remember thinking at the time, ‘this is just basic common sense’.
That was over 25 years ago. I’ve learned since that these basics of effective communication are anything but common. In fact, they are so rare that those willing to master them, can achieve uncommon success.