Here’s what your marketplace wants from you

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Here are a few thoughts regarding the needs and wants of your marketplace, written from their perspective.

• We’re about to find out how you react in a major emergency. Please exceed our expectations.
• We always value sincere, personal messages. But never more so than today.
• We’re eagerly looking for sources of realistic optimism. And we’re looking at you.
• We want your seed, not your need. So show us how you can help. Go easy on the sales pitches.
• We’re just like you; when people go silent on us, we soon forget them.
• We all respond differently under stress. Expect the unexpected from us and you won’t be disappointed.
• We will remember how you treated us after the crisis has passed.

Your marketplace is made up of a diverse group of people. They won’t all be focused on the exact same things. But many will be sensitive to some of those points.

This is a challenging time for everyone, including your clients and prospective clients. Your marketing needs to speak to this new reality or it will be irrelevant and ignored.