In no particular order.
- People buy what they want. Not what they need. It’s why people renew their phones every 12/24 months, even though their ‘old’ phone works fine. They want a new phone. They treat themselves to a new phone. But they don’t need it. Once you understand the difference, you can massively improve your marketing.
- Avoid using buzzwords. Those who don’t understand them will be confused. Those who do understand them, will cringe. And buzzwords get old, really quick.
- When you want to generate high quality cash flow fast, find new products for your existing customers. It’s far quicker and more profitable, than finding new customers for your existing products. I’ve helped hundreds of business owners enjoy windfall profits this way. Yes, windfall profits. It’s that easy.
- Stop waiting for the right opportunity to come along. Make it happen. Create it.
- Embrace brevity. Shorter messages are more powerful. Most marketing I see is 75% too long.
- Keeping your promises is a proven way to build a great reputation. (Read more).
- You don’t have any clients, customers or subscribers. They’re not yours. You simply borrow them. This means there’s no room for complacency. You need to earn and then re-earn their custom, attention and trust.
- Learn how to make your marketplace curious. Why do prospective clients call you or email you? It’s because they need to know something and their curiosity motivates them to get in touch. So, you get a sales lead or client enquiry. And a chance to convert them into a new client or customer. As I said a few days ago, don’t explain everything in your marketing, unless you want very few enquiries. (Read more).
- If you want your marketplace to talk enthusiastically about your business, do something worth talking about. If it’s remarkable enough, they’ll remark on it!
- A confused mind always says no. Keep your marketing as brief and clear as possible. Fewer options. Fewer words. Less fluff.
- The most successful business owners decide who their ideal clients are, then market exclusively to this super-valuable group. You should do the same. The average business owner relies on DIY marketing and takes whatever comes along.
- People buy for their reasons. Not yours.
- Include deadlines in your marketing messages. They’re an exceptionally powerful way to motivate people to take action. (Read more).
- Everything your business does, is marketing. The way you answer the phone, your payment terms, the way you reply to emails, your location, the way you write, the design of your website, your prices, your social network activity… it’s all marketing. This means it needs to be intentional and consistent.
- Don’t rely on Facebook, Linkedin or any third party for your communication channel. It’s like building a house on rented land. Instead, attract people via third party platforms. And then encourage them to subscribe to your email list.
- Building an email list is a massively better option than buying a list. The people on paid-for lists don’t want to hear from you. These so called opt-in lists are mainly just lists of people, who completed a form on a website once, without reading the small print.
- Businesses with a fixed marketing budget never achieve much. It shows they regard marketing as a cost, rather than an investment. This is then reflected in their results.
- The most powerful marketing is permission based. When people subscribe to your list, your message is treated very differently, than an unsolicited email from a needy stranger.
- The more your services or products resemble what your competitors offer, the less visible your business is.
- Tell the truth. It’s the easiest, least stressful way to build a great business and your marketplace will respect you.
- If your business isn’t attracting regular sales leads or client enquiries, your marketing is broken. This means the very thing that feeds your business isn’t working. It’s losing you a fortune. Needlessly. Why are you allowing this to happen? Think about that for a moment.
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