You say you provide a great quality service, but your fees are pretty close to average. You give various reasons to hire you, but your services look a lot like your competitors. And the wording on your website reads just like all the others I’ve checked out in your industry.
Obviously, I’m not reviewing your marketing. But someone is. And that person is (or was) a prospective client.
Today, anyone can check you or your business out in a matter of minutes. It has never been easier for the marketplace to build a picture of you. That’s why it’s critically important to make sure our promises are matched by our marketing.
The instant a prospective client senses a disconnect between what we claim, and what they experience, we lose them. Even if we get a second chance, it’s a huge struggle to repair a bad first impression.
If you’re working hard to provide a high quality, professional service, it’s essential that your marketing is equally as professional.
It’s an easy win.
It’s a huge win, too. Because those people who currently can’t ‘see’ that you’re exactly what they’re looking for, will start hiring you, as soon as your marketing has opened their eyes.