There’s something exceptionally powerful in the following 4 word statement, ‘We’ll find a way’.

It’s quite literally transformative. Just consider the impact it has in each of the following scenarios. Then we’ll look at opportunities for you to apply it directly into your business.

• We’ll find a way: It’s a springboard to growth and development.
• We’ll find a way: It’s a mindset to make your meetings ultra productive.
• We’ll find a way: It’s a sign of your commitment.
• We’ll find a way: It’s the starting point of every great discovery.
• We’ll find a way: It’s a mindset for removing barriers.
• We’ll find a way: It’s a message that demonstrates your willingness.
• We’ll find a way: It’s the answer to feelings of hopelessness.
• We’ll find a way: It’s a preface to collaborations and partnerships.

There are many, many other examples of the powerful impact this phrase can have.

We’ll find a way in your business

With this in mind, here’s something I’d like you to consider.

I wonder how it might improve your business, when you look for opportunities to include ‘we’ll find a way’ thinking; in your conversations, client meetings, sales presentations, social media copy, newsletters, planning sessions, staff training, internal and external emails and project meetings.

As you have probably already noticed, we’ll find a way thinking is one of the most powerful, yet least talked about attributes of the world’s most influential leaders.

So, consider it another tool in your arsenal. Another option. A way to remove blocks that were holding you back. And a mindset that will be invaluable to your business as we enter 2025.

Yes, as 2024 comes to an end, things are changing fast. That’s why today, I’m going to share an idea with you that can help you move forward with confidence. It’s something I’ve used for decades and it has never failed. 

It’s all about the importance of focusing on a big, powerful idea.

Here’s why it will work for you, along with a proven way for you to develop your very own big, powerful idea.

• Big ideas crush apprehension and replace it with eager anticipation and excitement.
• Big ideas fill you with motivation. They also provide the energy that’s required to achieve them.
• Big ideas force you to grow. Every big idea requires you to learn new things, connect with new people and expand your horizons.
• Big ideas attract the attention of others. People lean forward when they hear a big idea. They want to know more.
• Big ideas draw people to you who want to be involved. You never have to worry about getting the help you need, if your idea is compelling enough.
• Big ideas spread. You don’t need to push big ideas. They go from person to person. They have legs. They’re the source of that ‘buzz’ that every thriving business has.

Think big. Plan big. And enjoy the energy, clarity, direction and rewards that come from working toward your big, powerful idea.

The question is, where’s your big idea going to come from? 

Here’s your answer. 

Finding YOUR big, powerful idea

Given that this newsletter is being read by people on every continent, in every industry and with vastly different levels of experience, here’s a ‘silver bullet’ tactic. I’ve used this for decades and shared it with millions of people through my work. It’s a 4 step process I call The 6 Idea Trick. 

Important: Past experience shows that the correct way to use that tactic, is to make time for it. It’s amazingly effective. It will work, but it’s not magic. It requires time and effort. 

A company pays a salesperson $125,000 a year.

That salesperson has generated an average of $250,000 a year, for 3 years, in high-profit sales.

He did great.

No he didn’t!

He was terrible.

In fact, he was worse than a waste of money.

And here’s why.

They were losing their company a fortune!

You see, that salesperson left the company and was replaced by a new salesperson.

The new salesperson was also paid $125,000 a year.

And using the same source of leads, over the following 3 years they generated an average of $750,000 a year in high-profit sales.

In the space of 3 years, the first salesperson under-performed by $1,500,000.

Data and information

Too many business owners, and sales/marketing directors, who should know better, make decisions based on data, when what they need is information.

Information is what you get, when someone applies knowledge, experience and context to data.

• Data will show you that your salesperson is generating a 100% profit.
• Information does that. However, your information-based decision-making causes you to research the average conversion rate for your industry. It immediately identifies a major problem that’s losing you a fortune. The salesperson is way, way below average and needs training or replacing.

This same data error is made by most small and medium-sized business owners, when they advertise.

• They run the ads and data shows an ‘X’ percent profit is being achieved. They then look at ways to further increase that profit figure, with better written ads, better timed ads, better designed ads or placing ads on different platforms. This is an extremely limiting approach.
• The business owner using an information-based approach, would start by looking at the ad data. THEN, they’d expand their potential by examining the profitability of investing in email marketing, joint ventures and endorsed relationships, etc.

Just ONE, successful Endorsed Relationship campaign can generate more high-profit income for you in a week than you usually earn in a year. I’ve seen far higher returns than that.

In short, data is extremely useful. But you can’t make informed decisions without information. Data is just a single component. And using it by itself, can ruin an otherwise great business.

Early in my career, I noticed I could always tell when I was making real progress. How? I’d find myself drinking a lot of cold coffee!

Don’t laugh. You probably do something similar. Maybe with tea. Either way it looks like this.

• You make a coffee and bring it to your desk.
• Then, because you’re so engaged with what you’re doing, you lose track of time.
• You grab your coffee and start to drink it, immediately noticing it’s no longer hot.
• So, you guzzle it down quickly and make another.
• If this happens again, you’re officially on a cold coffee productivity streak.

Your progress during these cold coffee streaks is off the charts.

Hot coffee work

Conversely, you can’t build a successful business when you’re doing hot coffee work. Hot coffee work doesn’t capture your imagination. It’s work that looks productive but isn’t. It’s work that drags on. It’s work that keeps you busy but ceases to inspire you. And importantly, it’s work that doesn’t stretch you. Remember, you can’t grow without stretching.

That’s why cold coffee work is essential!

How to know when you’re on the right track

You’ll notice that other people get excited when you tell them your plans. They’ll lean forward to listen to you. In many cases, they will want to get involved.

And you’ll find yourself with the same motivation, energy, optimism and passion that you had back when you started your business.

I recently shared some ideas about how to prepare when a major breakthrough comes your way. If you missed it, you can read it here: Seize the moment: Be prepared.

Today, I’m going to give you some proven ideas, to help you attract that major breakthrough you need.

It starts with 4 examples, based on breakthrough opportunities that small business owners often ask me about.

• Maybe you’d love an invitation to appear on the biggest TV show, program or podcast in your industry.
• It could be you want the endorsement of the person best-known and most respected by your prospective clients or customers.
• Perhaps you’d love to receive a new marketing strategy that increases your client base or customer base, by a thousand percent.
• And it might be that an introduction to an investor, who has the courage and finances to back you, is exactly what you want right now.

In fact, it could be any type of breakthrough that would lead to a life-changing improvement.

If you want to achieve that level of success, there are 2 business assets you need to develop.

1. Door building.
2. Success readiness.

Let me explain why those assets need your urgent attention, if you want something amazingly transformative to happen.

1. Door building

Breakthroughs don’t magically happen.

In order to achieve a massive breakthrough, you need to build yourself a door. A door, which your breakthrough opportunity can knock on.

Let’s take a look at what this means, based on those examples above.

• Are you ready to do what’s required to attract the attention, and earn the interest, of the producers of those TV shows, programs or podcasts?
• Are you ready to do what’s required to get yourself in front of the best known, most respected person in your industry. And when you have, are you ready to do what’s required, to earn their trust?
• Are you ready to do what’s required, to have a marketing strategy that’s powerful enough to drive a thousand percent increase in clients or customers?
• Are you ready to do what’s required to create a product or service that’s so valuable, wealthy investors will want to invest? And then, are you ready to do the work required to capture their attention?

So, that’s the door building preparation you need.

Now it’s time for success readiness.

2. Success readiness

This second step relates to the readiness, which turns the breakthrough opportunity into massive breakthrough results.

• So, you get the invitation to appear on that prime time TV show, program or podcast. But are you ready to get the media training required in advance, so you give a great account of yourself?
• You got the endorsement of the best-known and most respected person in your industry. But are you ready to put plans in place, in advance, so you can maximize the potential of this superpower endorsement?
• You just witnessed a one thousand percent increase in clients. But are you ready to build a scalable process, in advance, to handle or onboard that thousand percent client increase?
• You now have access to all the capital your business needs, thanks to that investor. But are you ready to study, in advance, how to grow a business with that spectacular level of funding?

What’s the lesson here?

• Breakthrough opportunities come to those who carefully plan for their opportunity in advance.
• Breakthrough success comes to those who are fully prepared, when their opportunity arrives.

It’s important to know that the breakthrough you’re wishing for, need not be a wish. It’s something you can make happen, with basic planning and preparation. I’ve done this countless times for my clients and for my own business.

You can do it, too.

Better still, after you make it happen just once, you’ll be able to repeat the process, and repeat the results.