All successful marketing has one important thing in common. It motivates people to take action, now!
Here’s how it works. In 3 simple steps.
- Motivates: It gives them a compelling reason. A reason, which is powerful enough to grab their attention and generate desire.
- Take action: It makes a direct request. It asks them to call us, click here, proceed to checkout, visit us, read this, subscribe, etc.
- Now: It asks them, whilst their motivation is high, to take the action required. Right now. Straight away. That’s because even if they love what you said and are genuinely interested, their attention will soon jump onto the next thing. And you’ll lose them. They tell themselves “I’ll do it later” and later becomes never.
Almost all small business marketing is missing at least one of those essential steps. It’s either not motivating enough, lacks a direct call to action or lacks urgency.
A quick tip
Take a look at all your marketing messages and check you have those 3 steps fully covered. It’s hard to overstate what a massive, positive impact this will have on your marketing.