Jim's Marketing Blog

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Understandably, there’s a real sense of apprehension among many business owners right now. So today, I’m going to share something with you that can help you move forward with your business and your plans, in a massively more productive way.

And it’s all about the importance of focusing on a big, compelling idea.

Here’s why.

• Big ideas crush apprehension and replace it with eager anticipation and excitement.
• Big ideas fill you with motivation. They also provide the energy that’s required to achieve them.
• Big ideas force you to grow. Every big idea requires you to learn new things, connect with new people and expand your horizons.
• Big ideas attract the attention of others. People lean forward when they hear a big idea. They want to know more.
• Big ideas draw people to you who want to be involved. You never have to worry about getting the help you need, if your idea is compelling enough.
• Big ideas spread. You don’t need to push big ideas. They go from person to person. They have legs. They’re the source of that ‘buzz’ that every thriving business has.

If you feel demotivated, feel like you’re not growing, feel apprehensive about the future of your business, feel trapped by external restrictions, you’re probably not working on a big idea right now.

So think big. Plan big. If you do, you’ll be amazed what a big improvement it will make. Tip: The 6 Idea Trick will help.

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1. All business is personal.
2. A business can only be as successful as the weakest link in its leadership.
3. Opportunities come with a use-by date. When opportunity knocks, get moving.
4. And if opportunity isn’t knocking, build another door.
5. To earn better fees, solve better problems. This is also foundational in retaining more clients and getting more referrals.
6. Either you control your notifications or your notifications will control you.
7. You can’t eat low quality food and enjoy high quality energy.
8. Be useful. Repeat.
9. Ignore shortcuts to success. Embrace the shortest route, instead.
10. Whenever possible, be kind. And it’s always possible.
11. Give more than people expect.

Stay safe.

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A friend recently told me she was going through a long, unproductive spell with her business. She asked if I had any ideas that might help her. As this is something that impacts a lot of business owners, I thought I’d share my advice with you.

As we hadn’t spoken in a while, I asked her to give me a catch-up. It soon became apparent what the core issue was.

It seems that at some point over the past year, she became comfortable with things. Now, there’s nothing wrong with being comfortable. Her problem stemmed from becoming comfortable, yet unfulfilled.

Like many business owners, she decided to settle for things the way they are, rather than continue to develop her business and grow as a business owner. This means the motivation and energy that came from taking bold steps and achieving breakthroughs, just isn’t there any more.

Inspired, passionate productivity

Here’s why this is massively important for you and your business.

• When we’re inspired by the work we do, passionate about the people we work with and motivated by our goals, we’re at our most motivated and our most productive.
• When we settle for less, work with people who lower our aspirations or zap our energy, we no longer have that drive. We become demotivated and unproductive. And work becomes a lot less rewarding on every level.

If you’re feeling unproductive for too many days in a row, it could be a sign you’re settling for too little. Get around the right people. And limit your association with anxious, fear focused people. Then set yourself some inspirational goals.

With the right people around you and exciting goals ahead of you, you’ll quickly reignite the inspired, passionate productivity you had when you started your business. You’ll also find that today, just like before, there’s very little you can’t achieve when you put your mind to it.