“I’ve had enough”. There’s real power in those 3 words.
Think about it.
It’s what we say when we’ve reached a tipping point. When we’re no longer prepared to allow a bad situation to persist. When more of the same is simply not an option any more. When we know it’s time for action.
I’ve had enough: The change agent
“I’ve had enough” is also the precursor of all meaningful, lasting improvement. It’s what every business owner who turned their fortunes around said, just before they shifted gears and did what was required.
I was prompted to write this, when I noticed that three of my five most recent clients used those words, somewhere in their initial email to me. One even used it in the subject line. “Jim, I’ve had enough”.
Interestingly, in each of those three examples, it was a different issue that motivated them to take action.
- One said she’d had enough of the famine and feast cycle.
- Another said he’d had enough of making a living and wanted to make a fortune.
- And the guy who used it in the subject line, said he’d had enough of waiting for things to improve.
Those are different motivations (at least on a surface level). From people of different ages, in different locations and different industries. But they’re unified by a desire for something spectacularly better. United in the belief that more of the same is no longer an option for them.
Often when things are not going the way we want, and we feel that we’ve had enough, we try to improve how we feel about the problem, rather than fix the problem. Some use positive self-talk. Others keep telling themselves that things will surely turn around next month or next quarter. And there are those who choose to ignore the seriousness of their situation or simply ‘hope’ it goes away. Hope is essential. But it’s a lousy marketing strategy.
Instead, we need to accept our reality. And face the problem, which causes us to say “I’ve had enough”. Only then is our motivation given the fuel it needs, to generate the desire we need in order to take action and put things right.