It’s easy to have a rigid, impersonal customer service policy. Easier than dedicating yourself to customer service excellence.
It’s easy to do what’s expected. Easier than exceeding expectations and giving people a great experience to share with their friends.
It’s easy to settle for less from your business. Easier than doing what’s required to build a thriving business.
It’s easy to automate your social networking accounts. Easier than using your social networks to connect with people.
It’s easy to lower your prices. Easier than professionally marketing your business, so you attract the right enquiries and make highly profitable sales.
Yes it’s easy… but is making things easy for yourself the goal of your business?