There’s real power in the following 4 words: Bring me your problems.
Because everyone has problems. And nobody wants them. That includes your prospective clients. What they want (and need) are answers. They want to get unstuck. They want to free themselves from frustration. They want reliable service providers, who they can trust. And this is extremely important to them.
In short, your prospective clients are highly motivated to get their problems solved.
Okay. Hold that thought for a moment.
Now let’s look at the service you provide
Your service is the answer to a problem. Or a series of problems. How do I know this? Simple. Every service provider is a problem solver.
So, I’d like you to answer a question: When was the last time you asked people to bring you their problems?
Sure, every service provider markets the services they provide. They have them listed on their websites, they mention them when they speak with prospective clients, they may even mention them in a newsletter, blog, vlog, podcast or on social networks, etc.
But that wasn’t what I was asking.
My question was a lot more literal than that.
In very literal terms, when was the last time you used these four words [bring me your problems] in your marketing?
Bring me your problems is a powerful, direct request. It bypasses all the fluff. It cuts right to the chase. It strikes at the core of what your prospective clients want and need. And this is especially the case when those 4 words feature prominently, in the right place.
Here’s how it works
It looks a lot like this.
- Your prospective client has a problem.
- She finds your website (or any of your marketing assets).
- She can see that the services you provide are related to her problem.
- She then sees a direct request, asking her to bring you her problems.
- Boom! Your message has engaged with her needs like a laser.
- You’re now massively more likely to have motivated her to contact you and hire you.
But no one said that powerful marketing had to be complicated.