Jim Connolly Marketing

My new service launches today. And it’s exactly what you need.

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I have a new service launching today, to help you attract more sales, customers or clients. It’s something readers have asked me for again and again. Today, it happens!

Here’s how it works, including the fee.

The right words

In business, the right words inspire people to take action. Expertly composed copywriting builds trust. It motivates people to buy from you, hire you or contact you. It turns passive readers into paying customers. And it’s worth a fortune to you and your business.

The wrong words

The wrong words lack the motivational impact of high-conversion marketing copy. They lose you sales and stop you attracting new clients. And this happens every time someone reads your marketing.

Just think what that’s costing you: People who would have hired you, bought from you or contacted you were not motivated to do so. You offer a great service, so these people would have been happy, long term customers… if your marketing copy hadn’t let you down.

You can’t afford to keep losing out like that. The cost to your business is huge. No. It’s bigger than that.

Most business owners understand this

I bet you’re one of them. These are the business owners who fully understand that they’re leaving money on the table, potentially a fortune, by relying on ineffective marketing copy.

And they’re not happy about it! They want expertly written, persuasive marketing, which compels their prospective customers to hire them or buy from them.

Their challenge is this: They have no idea who they can turn to, for the super-effective marketing copy they need.

If you are one of these business owners, I have some fantastic news for you!

From today, you can hire me to write the marketing content you’ve always needed. The kind of marketing that turns more prospective customers into paying customers.

How does it work and what is the fee?

Once you have decided to proceed, here’s a snapshot of what happens:

  • I start by sending you a questionnaire. This will allow me to get the core information required, in order for me to do the best work possible for you.
  • After you return the questionnaire, we’ll arrange a call [phone or Skype] to discuss your project. This is extremely useful and ensures I know exactly what you want and need.
  • I’ll then create the initial draft of your marketing copy, followed by a call to discuss it with you.
  • I then make any required adjustments and send you the final draft for your approval.
  • Note: I will personally create your marketing content. I will also be your point of contact throughout and will look after you, every step of the way.

That’s just a quick overview, though every client’s needs are a little different. It’s all about providing you with the most powerful, persuasive marketing content possible.

The fee?

Here’s the fee, quoted in UK pounds.

There’s a one-off project start-up fee of £350.

Then there’s a flat rate of £950 for each page of content. A page is anything up to 800 words in length. For example; a sales page for your website, a marketing letter, a marketing email, a call to action message for your newsletter, an advertisement, marketing copy for your brochure, etc.

Remember, high converting marketing content works for you over and over again, making it an exceptional investment.

What next?

Simply use the form below to arrange an initial chat with me. I will happily answer any questions you have.

I look forward to hearing from you.

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How to immediately improve your marketing response rates

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marketing blogs, marketing tips

Here’s a useful tip, to help you get better response rates from your written marketing.

Years ago, someone figured out that Google rewards long content. Google likes lots of words. It makes it easier for the Google algorithm to rank content.

Blog posts and web pages with around 750 words are OK. Those with more than 1500 words are even better. As a result, the internet is packed with marketing information, which is way too wordy. Web pages and blog posts are typically over-long and padded with fluff, just to keep Google happy.

The thing is, by keeping Google happy with rambling sales pages and blog posts, you massively reduce the sales effectiveness of your message. What works for Google totally fails for humans. This is a key reason why business owners get traffic from Google, yet very few of these visitors convert into sales or client enquiries.

Your marketplace wants you to get to the point

Your prospective clients are busy. They have never had more demands on their attention. They’re being bombarded all day with; emails, text messages, Tweets, friend requests and Facebook updates, etc. They seldom have the time or attention to read long sales pages.

The learning here is simple: Your marketplace is short of time and short of attention. If you want your message to connect with them, get to the point. And fast.

How to become the obvious choice for new clients

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Marketing Tips, marketing advice, ideas

What emotion does a prospective client need to feel, before they hire you?

A key emotion behind decision making is discomfort. I was thinking about this earlier, when the first client for 2016 joined my Marketing Mentor Program. She explained that she had reached what she called “a tipping point”. She told me she wasn’t prepared to waste another year, working hard and making too little progress. The pain [discomfort] of another lost year, was powerful enough to motivate her to take action and hire me.

Being there when a prospective client needs you

Of course, you don’t usually know that a prospective client [or customer] is experiencing discomfort, until they tell you.

And this is why marketing should be an ongoing process for your business. You need to be there, front of mind, when they need someone with your expertise.

For example, my new client had been a reader of mine for months before she was ready to hire me.

Blogging and newsletters

In my experience, blogging and newsletter marketing are the best ways to maintain regular contact with your marketplace. This is especially the case if you use your blog posts or newsletters to deliver useful information, rather than sales pitches and offers.

So be there when they need you. Share your expertise. Demonstrate your knowledge. Once your prospective clients regard you as a trusted expert, hiring you becomes a low-to-zero risk decision.

Blogging: Here’s why your readers are already your clients

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blog tips, blogging, content marketing

Thank you for being a client. Yes you!

Think about it: A client is someone you provide a service to. I regularly provide you with ideas to help you grow your business. And you pay me. You pay me with your attention. [That’s why they call it paying attention.]

So, I’m the service provider and you’re the client.

More importantly

How might your attitude to writing your newsletter or blog improve, if you saw every reader as a client? [Remembering that a subset of your reader-clients will become fee paying clients].

And how might that client-focused approach improve your results? Well, the only way to find out for certain… is to do it.

Recommended reading: 25 Reasons to write a business blog.

Totally unoriginal. Wholly unremarkable

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professional development, CPD

You can optimize anything. If you want to.

  • You can automate your blog posts, newsletters, tweets and Facebook updates, so they are published at the optimal time.
  • You can use the optimal number of words or characters too, if you’re really keen.
  • You can use calculated keyword loading, to optimize your website content for SEO.
  • You can use click-bait titles for your blog posts and social network updates, to optimize traffic.

And in doing so, you’ll be like every other clone working the same tricks. You’ll be sheepwalking into anonymity. Totally unoriginal. Wholly unremarkable.

There’s an alternative approach, which some of us find extremely effective.

Rather than optimize everything, we turn up regularly and try to be useful.

The thing about turning up regularly and being useful

The idea is too simple for the content marketing gurus to sell a course on it. It requires way too much long-term thinking, for the growth hacker crowd to embrace it. And it takes a lot more courage, than many business owners feel comfortable with.

Yet somehow it works. And it works beautifully.

How to turn strangers into customers

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Marketing ideas, marketing tips

Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing.

I was prompted to write this after a business owner contacted me on Twitter. Within 5 minutes, he’d sent me several Direct Messages and then an email… each one asking me if I wanted to know about a business proposition.

The guy is a total stranger to me. All I know about him, is that he’s the kind of person who sends business proposals to strangers.

  • He could be a decent and honest man.
  • His business proposal could be genuinely valuable.
  • He may be scratching his head right now, wondering why no one is interested in his amazing idea.

The thing is, pestering people is extremely ineffective. It’s far more likely to damage his reputation, than it is to make anyone check out his business proposal.

More common than you may think

Whilst you may consider that guy’s approach to be a little extreme, many small business owners make the same kind of mistake with their marketing.

Here are a few common examples:

  • They pester us on social networks.
  • They fake interest in us at networking events, then hit us with a sales pitch.
  • They buy lists and send us spam marketing messages.
  • They add us to their newsletter list, without our consent.
  • They cold call us at work, when we’re busy.
  • They cold call us at home in the evenings, when we’re relaxing with family or friends.

Here’s the thing: Our prospective clients are programmed to ignore selfish requests, from people they don’t know. They actively avoid pests. Because of this, pests tend to get extremely poor results, which causes them to pester even more people, even harder.

If we, as legitimate business owners, adopt any of the pestering tactics used by those guys, we too will encounter the same resistance.

Thankfully, there’s zero need for you or me to pester anyone with our marketing.

Thankfully, we have a way to send people information they have asked us for, which is also commercially beneficial to us.

Thankfully, it’s not that difficult to do!

Smart entrepreneurs get it

The smartest entrepreneurs take a non pestering approach. It looks like this:

  • They focus on building relationships with people.
  • They strive to be useful.
  • They are all about bringing value.
  • They look for opportunities to earn [and re-earn] trust.

Once there’s a relationship in place and trust has been established, their messages will be welcomed. Their proposals will be taken seriously.

The marketing power of business blogging and newsletters

Business blogging is the most powerful tool I have ever known for small business owners. Newsletters come a very close second. Both are extremely powerful marketing tools. Each provide us with almost unlimited potential to reach targeted prospective clients or customers. They also allow us to earn the trust of our marketplace, as a recognised expert in our field. No pestering required!

Though you will need a strategy to make this work, the 130 feet view looks a little like this:

  • Produce useful information that’s targeted to the wants and needs of your ideal profile of client or customer.
  • Make sure there’s a short marketing message, like the one at the foot of this post, so interested people can get in touch with you when they need help.
  • Make your post or newsletter interesting and easy to read.
  • Do this regularly.
  • Soon, your first 5 readers will subscribe.
  • They will each get you 5 more.
  • This repeats over time.

Do it correctly and hundreds, thousands, maybe tens of thousands of people, will eagerly want to hear what you have to say.

By showing up regularly you have demonstrated your knowledge and eagerness to help. You have also demonstrated your reliability. These combine to help you earn the trust of your readers.

Here’s why this is so valuable to you and your business: Your readers are just like you. They hire [and buy from] people they know, value and trust.

Note: Read this. It will help: 25 Reasons to Write a Business Blog

Attraction marketing

Regardless of the marketing tools a small business owner chooses to use, one thing remains the same. Pestering people for what you want is extremely ineffective. When people push their message at us, we push back. We block or mute their social networking accounts. We delete their emails unread, as soon as we see the sender’s name. We hang up the phone, as soon as we hear them start their pitch. We avoid them at networking events.

So, focus on attracting clients or customers, rather than pestering or pursuing them. Build a reputation, a big reputation, for your expertise and the contribution you make to your marketplace.

Oh, and make it easy for prospective clients or customers to contact you… because after you create an attraction marketing strategy, that’s exactly what they will do.