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5 Great ways to make time work for you

By Jim Connolly | June 18, 2015

business development, biz dev

In today’s post, I’m sharing 5 ideas with you that are all based on the same important theme… time. Here they are, in no particular order.

  1. Consistently showing up on time, is a great way to build a reputation for reliability. The marketplace values people who can be relied upon to turn up. It’s also one of the hallmarks of a true professional.
  2. Sending your mailing or newsletter out at the right time, is essential if you want to maximise its effectiveness. Despite what some people claim, there is no set time, which is correct for every business or every industry. You need to test different times and measure the feedback. In a relatively short time, you’ll know exactly when to publish.
  3. Learning how to get the most from your work time, is the key to exceptional productivity. Much has been written on time management. The key thing is to learn how to do first things first. Rather than respond to the day and the whims of others, set your day out, in order, and make that your framework. It also pays to regularly ask yourself; “Is this the best use of my time, right now?” If the answer is No, go and do whatever you should be doing.
  4. Showing respect for other people’s time, is an important professional development skill. Here’s why: People are busy. As a result, they’re instantly turned off those, who waste their time.
  5. Finishing projects on time, is so rare that it sets you head and shoulders above the competition. In this post, I explain how you can also build trust using this simple idea.

I hope you found these useful. If you did, invest some time putting at least one of these points into action.

How to get your marketing noticed

By Jim Connolly | March 10, 2015

Get noticed

Today’s post is all about how to attract more sales or enquiries.

Their are 2 types of marketing that get noticed:

  1. Marketing that is hand crafted or personal. An example of hand crafted marketing, would be a letter sent to you, which has your name and address handwritten on the envelope and a message tailored to your exact requirements, signed with a handwritten signature.
  2. Marketing that is highly polished and professional. An example of polished marketing would be a website or blog, which is expertly designed and where the content was produced by a copywriting professional. The quality builds trust and the content motivates people to take action.

Almost all small business marketing is outside of those 2 categories. It’s neither personal or spectacular. It’s neither memorable or impressive. It’s neither thoughtful or motivating.

Different approaches lead to different results

The successful minority of business owners invest in expertly produced, motivating and highly personalized marketing. It’s no coincidence their results are so impressive. Cause and effect.

Conversely, the typical small business will go broke within a few years or struggle on for years, working long hours and making little real progress. That’s because a casual approach to marketing causes casualties. Cause and effect.

No business owner sets out to struggle or make little meaningful progress. It is, however, a choice they have made, albeit an unconscious one.

At some point, the struggling business owner decided to relegate marketing to an low-level task. They did this unaware that everything their business does is marketing. As a result, they are dabbling with the development of their business. This produces predictably poor results.

How to turn things around

If your business is not growing the way you want it to, it’s time to take heed. Because whatever you believe about the quality of your marketing, it’s clearly not working.

The great news here is that by adopting the same attitude to marketing as the most successful business owners, the law of cause and effect comes into play. You can have the business and financial security you have always wanted, so long as you do the right things, correctly.

Read this, it will help: Everything your business does is marketing.

Does email marketing work? Part II

By Jim Connolly | January 22, 2015

email work

If you want to massively increase the success of your email marketing, [better open rates AND higher conversion rates], these 2 quick tips will really help you.

By the way, this is part 2 of a 2 post series. You will find the link to part 1 at the end of this post.

1. Increase your email open rate

Look at the recent emails you’ve opened, which were from people or companies you didn’t know.

I’m asking you specifically to focus on emails from those you don’t know, because these are the emails that you’re least likely to open.

Now, ask yourself why? What was it that motivated you to open that email, rather than delete it. After all, it was from a stranger.

  • Maybe it contained some compelling words in the subject line.
  • Perhaps the timing was right.
  • It could be that the subject line made you curious… curious enough to open the email.

Once you’ve had a think about what inspired you to open those emails, look for ways you can adapt that strategy, to increase your email marketing open rate.

2. Increase your email conversions

It’s great to have more prospective customers or clients opening your emails, but it’s if no value to you unless they take some kind of action.

This time, I want you to look at the last 20 emails you received, [regardless of who they were from], which motivated you to take positive action. By action I am referring to things like:

  • Making a purchase.
  • Clicking a link.
  • Replying to the email.
  • Calling the sender.
  • Subscribing to something.
  • Following the sender on a social network… any positive action whatsoever.

Now, look for ways to adapt the approach they used, into your own email marketing.

That simple 2 step process is a useful way to quickly discover valuable tactics, which can be incorporated into a wider, super-effective email marketing campaign.

But that’s not all…

Important

Here’s something you really should read. It’s how I helped Irene make over $32,000 in 9 days, with email marketing.

How to get people to respond to your marketing, in just 2 steps!

By Jim Connolly | January 12, 2015

marketing tips, marketing ideas, sales

Are you tired of prospective clients or customers, who don’t get back to you when they say they will? If you are, then the following short post is just for you.

The biggest lie in business

When that person said they didn’t have the time to meet you, return your call or consider your offer… they were lying.

They had the time! They had time to do all the urgent or important things. They also had time to do the things that interested them or captured their attention. What they lacked wasn’t time.

What they really lacked was the motivation to do whatever you requested. It wasn’t important enough to them. It wasn’t a priority. So, it didn’t get done.

2 Steps to get people to take action

To get your prospective clients and customers to take action, you need to do the following:

  1. Make your offer as attractive as possible. Look at what you’re asking people to do and make it more captivating. More interesting. More motivating. More curious.
  2. Give them a deadline. Deadlines focus the mind. This is why so many kids do their assignment the night before it’s due.

Nothing inspires people to take action more than a highly compelling offer with a deadline. Get those 2 steps right and you’ll find the marketplace will always have time for you.

Don’t let this guy destroy your marketing

By Jim Connolly | September 11, 2014

marketing

So, who is that guy?

He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding of your message.

Why that guy is different

Here’s what makes that guy different, from a prospective client or customer who needs clarification:

That guy is not in the market for whatever you are offering. Their questions come when there’s nothing wrong with the value you provide or the way you explain your value. The problem occurs because that guy is the wrong audience for what you have to say, but they haven’t figured that out.

They’re puzzled. They’re confused. And even though they will never be in the market for what you provide, they feel the need to ask you a series of confusing, frustrating, irrelevant questions.

I found that guy on a blog today

I was prompted to write this, after reading a series of comments left on a blog post. The blogger wrote a compelling, well reasoned piece on the value of building a community. The commenter totally missed the point. He asked the blogger to explain things, which were crystal clear.

The commenter was totally baffled, regardless of how hard the blogger tried to explain her point. He was a fish out of water, the wrong audience for the blogger’s message, yet he insisted on asking half a dozen frustrating, off-topic questions.

So, how can that guy ruin your marketing?

To avoid questions from that guy, there’s a temptation to dumb down your marketing, so as to address every possible misunderstanding. This fails you on 2 counts:

  1. By dumbing down your marketing in anticipation of that guy, answering every potential question in advance, you end up with vague, over-long copy. This massively reduces the power of your marketing message. Brevity sells.
  2. By dumbing down your marketing, you write for that guy and NOT your prospective clients or customers. This is the exact opposite of what marketing is about.

Whether you write the marketing content for your company, are a blogger or a newsletter provider, resist the temptation to write for that guy. Write for your target market. Always.

Clarity is the key

The most effective marketing, is marketing that inspires people to take action. It compels them to buy from you, visit you, hire you, call you or email you. This can only be achieved when you write with clarity, for your ideal profile of client or customer.

Trying to anticipate and answer every misunderstanding, in advance, which that guy comes up with, will detract from your message. It will destroy your marketing. It may also drive you a little crazy.

Does email marketing work?

By Jim Connolly | September 9, 2014

email work

Yes, email marketing does work… so long as you do it correctly.

Allow me to explain

Last month, my friend Irene sent an email marketing message to the community of newsletter readers, which we have nurtured for her lighting business. I’ve been helping with her marketing and was delighted, when a very impressive 18% of her readers made a purchase.

I was even happier for Irene, when within 9 days, she’d generated just over $32,000 in sales, with an average profit margin of 55%. The business is just 11 months old.

When email marketing doesn’t work

Most small business owners handle their own email marketing. They buy lists, when they should be building a community. They then send a marketing message to their list, which they write themselves. Their home made marketing message fails to inspire their readers to take action. It fails to compel their readers to make a purchase or hire them.

Of course, it fails the business owner too. An average list, coupled with DIY content, produces predictably bad results.

In a nutshell: Email marketing works, so long as you handle it correctly. If you have lots of money and even more time, you can learn how to do it yourself. If you’re not wealthy and you can’t afford to waste more time, get expert help.

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Jim Connolly

Hi! I'm Jim Connolly and I use creative marketing to help small business owners increase sales, boost profits and build amazing businesses. Read more here.

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