I’d like to share something with you today, which you really need to know about. It’s that important. If you have noticed a sudden or gradual drop in business, this could well be what’s caused it.
It starts with understanding a basic truth of business: When you begin to find it harder to attract new clients or your sales numbers are down, there’s always a reason. Everything in business happens for a reason. As scientists say, every effect has a cause. The challenge is identifying the cause.
Here’s one major reason why your business may be struggling, along with exactly what you need to do about it.
Where did all our sales and inquiries go?
Remember yesterday, how I mentioned a new client I’ve just started to work with? Well, her competitors will soon see a significant drop in the number of high quality clients they attract.
They will wonder what’s happening; totally unaware that my client has just hired someone with an international reputation for his marketing results. Her competitors are unable to market against me. My client will win. And she will win big. The last client I worked with in her profession saw an increase of over 370% in revenues and a higher increase in profits.
Which is it to be?
Every business owner faces the same decision. I think the answer is blindingly obvious, yet many business owners find it so hard that they completely avoid it.
The decision is:
- Do you become the victim that’s losing business daily to better marketed competitors?
- Alternatively, do you become the business that thrives, because you invested in marketing that your competitors can’t possibly compete against?
[Note – Failing to answer that question is exactly the same as choosing option 1.]