I’ve talked a lot lately, about the importance of being useful with your marketing. A number of you have asked me, if I can give you some specific topics you can use, which your prospective clients (or customers) will be attracted to.
And that’s exactly what I’ve done for you today.
So, for Ashley, Hasan, Thomas, Noah, JJ, Padraig, Ben, Melissa, Calvin and Georgia (and you, dear reader), here are some almost-universally useful topics. Each one represents something, which your clients and future clients are attracted to or extremely attracted to.
Start off by thinking about the services you provide or your product range. Then, consider the following topics and how you can incorporate them into your content marketing or general marketing messages. Each topic ends with a question, to help you focus on how it applies to your business.
- People have an inbuilt need to feel connected: What are you doing, to connect them with useful contacts? The Wall Street Journal wrote about how I achieved this, for one of my clients – 4 Marketing Strategies That Paid Off For Small Companies
- Everyone is trying to succeed at something: What are you doing, to help people achieve their targets, goals or dreams?
- We all need security: What are you doing, to help people reduce risk or feel secure and safe?
- We also share a common need for a sense of belonging: What are you doing, to create a community?
- Everyone wants to avoid wasting time: What are you doing, to help people maximize their time, or help them complete certain tasks, faster?
- People want to improve and expand their knowledge: What are you doing, to share useful information with them. This is the cornerstone of successful content marketing.
- Everyone wants to avoid unnecessary stress: What are you doing, to help people feel more relaxed and assured?
Are any of those topics missing from your marketing messages or content marketing? If they are, look for ways to incorporate them. Whatever industry you’re in, you should be able to benefit from all 7 topics. And if your business doesn’t do anything to address one or more of these needs, look for a way to add it to your services.