Do you ever wonder what’s stopping you from getting enough high quality sales leads or enquiries?
This is a problem, which new clients often have when we first start working together. So today, I thought I’d share a very brief overview of how I turn things around for them.
Super-effective marketing is based on a 3 step process. It motivates people to take action, now. Let’s break that down.
- Motivates people.
- To take action.
Your prospective clients are busy. On top of this, they’re bombarded with notifications all day long, from people and apps demanding their attention. Faced with this reality, your marketing needs to rise above through all that noise. It needs to grab their attention, then generate enough desire for them to engage with your message.
None of this can be achieved, with the common marketing tactics you hear about in marketing seminars, or read about in marketing books / marketing websites. Why? Because those commonly taught tactics are already overused. People tune them out. They fail to make an impression. So they’re ignored.
To take action
To compel a prospective client to take action, your marketing needs to make a direct request. Note I used the singular ‘request’ there. Not request(s). The more options you offer, the less likely anyone is to do anything. So, make a single, focused, direct request.
It’s not enough to ask the prospective client to take action. You need to ask them to do (whatever) now… while you have their attention and their motivation is high.
Why the rush?
Simple. Even if they love your message. Even if they’re genuinely interested. Their attention will soon jump onto the next thing. They’ll tell themselves “I’ll do it later”. And you’ll lose them.
If your marketing isn’t generating daily, qualified sales leads or client enquiries, it’s failing you in at least 1 of those 3 areas. There’s no need for this to happen to you. These are easy wins, if you choose to fix the problem correctly.